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Social influence: The Usage History heuristic

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  • Pradelski, Bary S.R.

Abstract

Individual behavior such as choice of fashion, adoption of new products, and selection of means of transport, is influenced by taking account of others’ actions. We study social influence in a heterogeneous population and analyze the behavior of the dynamic processes. Prior work has assumed that agents are influenced by the Adoption Ratio. We introduce a new heuristic of social influence where agents are influenced by the Usage History. We study perturbed dynamics andidentify their stable equilibria and long-run frequencies. We then show that social influence through Usage History generates qualitatively different dynamics than the classic model of social influence through Adoption Ratio. Moreover, the processes leave characteristic footprints; Usage History favors more extreme outcomes than Adoption Ratio.

Suggested Citation

  • Pradelski, Bary S.R., 2023. "Social influence: The Usage History heuristic," Mathematical Social Sciences, Elsevier, vol. 123(C), pages 105-113.
    • Handle: RePEc:eee:matsoc:v:123:y:2023:i:c:p:105-113
    DOI: 10.1016/j.mathsocsci.2023.03.003
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