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Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses

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  • Stöckigt, Gerrit
  • Schiebener, Johannes
  • Brand, Matthias

Abstract

In their 2030 Agenda for sustainable development, the United Nations make clear that actions are required to keep the Earth inhabitable. As everybody is asked to do their share, we tried to contribute to answering the question of what consumers and suppliers can do in this regard. Using choice-based conjoint tasks, we confronted participants with decision situations in the form of simulated buying scenarios. Further, we investigated personality, materialism, and delay discounting. Results suggest a considerable effect of sustainability information on decision making. Delay discounting and materialism are negatively linked to sustainable decision making. The study indicates that consumers would contribute to sustainable development more if suppliers helped them by providing clear sustainability information.

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  • Stöckigt, Gerrit & Schiebener, Johannes & Brand, Matthias, 2018. "Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 188-199.
    • Handle: RePEc:eee:joreco:v:43:y:2018:i:c:p:188-199
    DOI: 10.1016/j.jretconser.2018.03.018
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    11. Mei‐Fang Chen, 2020. "The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intention model of sustainability‐labeled coffee and the," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2404-2417, September.
    12. Yamane, Tomomi & Kaneko, Shinji, 2022. "The Sustainable Development Goals as new business norms: A survey experiment on stakeholder preferences," Ecological Economics, Elsevier, vol. 191(C).
    13. Sunarso Radhitya V.P. & Wibowo Budhi S., 2023. "The Impact of Consolidating On-Demand Food Delivery on Sustainability: A Simulation Study," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 14(1), pages 286-297, January.
    14. Rausch, Theresa Maria & Baier, Daniel & Wening, Stefanie, 2021. "Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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