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Front of pack labels enhance attention to nutrition information in novel and commercial brands

Author

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  • Becker, Mark W.
  • Bello, Nora M.
  • Sundar, Raghav P.
  • Peltier, Chad
  • Bix, Laura

Abstract

(1) To assess whether Front-of-Pack (FOP) nutrition labels garner attention more readily than more complete, mandated nutrition information (the Nutrition Facts Panel (NFP), required in the US), and (2) To determine whether label design characteristics, specifically, color coding and/or coding with facial icons, increase attention to the FOP label.

Suggested Citation

  • Becker, Mark W. & Bello, Nora M. & Sundar, Raghav P. & Peltier, Chad & Bix, Laura, 2015. "Front of pack labels enhance attention to nutrition information in novel and commercial brands," Food Policy, Elsevier, vol. 56(C), pages 76-86.
    • Handle: RePEc:eee:jfpoli:v:56:y:2015:i:c:p:76-86
    DOI: 10.1016/j.foodpol.2015.08.001
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    References listed on IDEAS

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    1. Bialkova, Svetlana & Grunert, Klaus G. & van Trijp, Hans, 2013. "Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels," Food Policy, Elsevier, vol. 41(C), pages 65-74.
    2. Balcombe, Kelvin & Fraser, Iain & Falco, Salvatore Di, 2010. "Traffic lights and food choice: A choice experiment examining the relationship between nutritional food labels and price," Food Policy, Elsevier, vol. 35(3), pages 211-220, June.
    3. Thorndike, A.N. & Sonnenberg, L. & Riis, J. & Barraclough, S. & Levy, D.E., 2012. "A 2-phase labeling and choice architecture intervention to improve healthy food and beverage choices," American Journal of Public Health, American Public Health Association, vol. 102(3), pages 527-533.
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    Cited by:

    1. S. Marette & L. Nabec & F. Durieux, 2019. "Improving Nutritional Quality of Consumers’ Food Purchases With Traffic-Lights Labels: An Experimental Analysis," Journal of Consumer Policy, Springer, vol. 42(3), pages 377-395, September.
    2. Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
    3. Defago, Daniel & Geng, José F. & Molina, Oswaldo & Santa María, Diego, 2017. "Digestible information: The impact of Multiple Traffic Light nutritional labeling in a developing country," MPRA Paper 79678, University Library of Munich, Germany.
    4. Zhu, Chen & Lopez, Rigoberto A. & Liu, Xiaoou, 2019. "Consumer responses to front-of-package labeling in the presence of information spillovers," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    5. Iina Ikonen & Francesca Sotgiu & Aylin Aydinli & Peeter W. J. Verlegh, 2020. "Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 360-383, May.
    6. Yu Na Lee & Laura Stortz & Mike von Massow & Christopher Kimmerer, 2023. "Impact of ‘‘high in” front‐of‐package nutrition labeling on food choices: Evidence from a grocery shopping experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 277-301, September.
    7. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, George, "undated". "Front of Pack Food Labels and dietary choice determinants: what works and for whom?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 261225, Agricultural and Applied Economics Association.
    8. Paolo Crosetto & Anne Lacroix & Laurent Muller & Bernard Ruffieux, 2018. "Nutritional and economic impact of 5 alternative front-of-pack nutritional labels: experimental evidence," Working Papers hal-01805431, HAL.
    9. repec:cup:judgdm:v:11:y:2016:i:5:p:460-471 is not listed on IDEAS
    10. Wright, Melissa A. & Beatty, Timothy K.M. & Chouinard, Hayley H., 2020. "Do firms leverage the FDA nutrient label rounding rules to generate favorable nutrition fact panels or health claims?," Food Policy, Elsevier, vol. 91(C).
    11. Ellen J Van Loo & Carola Grebitus & Rodolfo M Nayga & Wim Verbeke & Jutta Roosen, 2018. "On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 40(4), pages 538-562, December.
    12. Marano-Marcolini, Carla & Torres-Ruiz, Francisco J., 2017. "A consumer-oriented model for analysing the suitability of food classification systems," Food Policy, Elsevier, vol. 69(C), pages 176-189.
    13. Pomeranz, Jennifer L. & Wilde, Parke & Mozaffarian, Dariush & Micha, Renata, 2019. "Mandating front-of-package food labels in the U.S. – What are the First Amendment obstacles?," Food Policy, Elsevier, vol. 86(C), pages 1-1.
    14. Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022. "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 797-797, August.
    15. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, William George, 2018. "Types of front of pack food labels: Do obese consumers care? Evidence from Northern Ireland," Food Policy, Elsevier, vol. 80(C), pages 84-102.
    16. Laura Enax & Ian Krajbich & Bernd Weber, 2016. "Salient nutrition labels increase the integration of health attributes in food decision-making," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(5), pages 460-471, September.
    17. Braut, Beatrice & Zaccagni, Sarah, 2023. "Emotional reactions to food interventions: Evidence from an online survey," Research in Economics, Elsevier, vol. 77(3), pages 419-426.

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