Consumer cosmopolitanism: Review and replication of the CYMYC scale
Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan, vol. 32(1), pages 157-175, March.
- Evanschitzky, Heiner & Baumgarth, Carsten & Hubbard, Raymond & Armstrong, J. Scott, 2007. "Replication research's disturbing trend," Journal of Business Research, Elsevier, vol. 60(4), pages 411-415, April.
- Holt, Douglas B, 1997. " Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity," Journal of Consumer Research, Oxford University Press, vol. 23(4), pages 326-50, March.
- Thompson, Craig J & Tambyah, Siok Kuan, 1999. " Trying to Be Cosmopolitan," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 214-41, December.
- Kenneth Bollen, 1984. "Multiple indicators: Internal consistency or no necessary relationship?," Quality & Quantity: International Journal of Methodology, Springer, vol. 18(4), pages 377-385, August.
- S. Illeris & G. Akehurst, 2002. "Introduction," The Service Industries Journal, Taylor & Francis Journals, vol. 22(1), pages 1-3, January.
- Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 78-90, June.
- Tian, Kelly Tepper & Bearden, William O & Hunter, Gary L, 2001. " Consumer's Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, Oxford University Press, vol. 28(1), pages 50-66, June.
- Hubbard, Raymond & Vetter, Daniel E., 1996. "An empirical comparison of published replication research in accounting, economics, finance, management, and marketing," Journal of Business Research, Elsevier, vol. 35(2), pages 153-164, February.
- Holt, Douglas B, 1998. " Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 1-25, June.
- Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.
- Lee Cronbach, 1947. "Test “reliability”: Its meaning and determination," Psychometrika, Springer;The Psychometric Society, vol. 12(1), pages 1-16, March.
- Hubert Gatignon & Jehoshua Eliashberg & Thomas S. Robertson, 1989. "Modeling Multinational Diffusion Patterns: An Efficient Methodology," Marketing Science, INFORMS, vol. 8(3), pages 231-247.
- Orly Levy & Schon Beechler & Sully Taylor & Nakiye A Boyacigiller, 2007. "What we talk about when we talk about ‘global mindset’: Managerial cognition in multinational corporations," Journal of International Business Studies, Palgrave Macmillan, vol. 38(2), pages 231-258, March.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:62:y:2009:i:4:p:407-419. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.