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Conducting Marketing Science: The Role of Replication in the Research Process

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  • Easley, Richard W.
  • Madden, Charles S.
  • Dunn, Mark G.

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  • Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.
    • Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:83-92
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    References listed on IDEAS

    as
    1. Lynch, John G, Jr, 1983. "The Role of External Validity in Theoretical Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 109-111, June.
    2. Calder, Bobby J & Philips, Lynn W & Tybout, Alice M, 1983. "Beyond External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 112-124, June.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. "The Concept of External Validity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 240-244, December.
    4. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    5. Lynch, John G, Jr, 1982. "On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 225-239, December.
    6. Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. "A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 1-12, June.
    7. David D. Hale, 1986. "Analysis," Challenge, Taylor & Francis Journals, vol. 29(5), pages 52-56, November.
    8. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. "A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(3), pages 273-283, December.
    9. Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F, 1985. "A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 97-103, June.
    10. Sternthal, Brian & Tybout, Alice M & Calder, Bobby J, 1987. "Confirmatory versus Comparative Approaches to Judging Theory Tests," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 114-125, June.
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