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Conducting Marketing Science: The Role of Replication in the Research Process

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  • Easley, Richard W.
  • Madden, Charles S.
  • Dunn, Mark G.

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  • Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.
  • Handle: RePEc:eee:jbrese:v:48:y:2000:i:1:p:83-92
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    References listed on IDEAS

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    1. Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F, 1985. " A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 97-103, June.
    2. Lynch, John G, Jr, 1982. " On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 225-239, December.
    3. Lynch, John G, Jr, 1983. " The Role of External Validity in Theoretical Research," Journal of Consumer Research, Oxford University Press, vol. 10(1), pages 109-111, June.
    4. Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. " A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 1-12, June.
    5. Calder, Bobby J & Philips, Lynn W & Tybout, Alice M, 1983. " Beyond External Validity," Journal of Consumer Research, Oxford University Press, vol. 10(1), pages 112-124, June.
    6. repec:mes:challe:v:29:y:1986:i:5:p:52-56 is not listed on IDEAS
    7. Shimp, Terence A & Hyatt, Eva M & Snyder, David J, 1991. " A Critical Appraisal of Demand Artifacts in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 18(3), pages 273-283, December.
    8. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1982. " The Concept of External Validity," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 240-244, December.
    9. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. " Designing Research for Application," Journal of Consumer Research, Oxford University Press, vol. 8(2), pages 197-207, September.
    10. Sternthal, Brian & Tybout, Alice M & Calder, Bobby J, 1987. " Confirmatory versus Comparative Approaches to Judging Theory Tests," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 114-125, June.
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    Cited by:

    1. Rakesh Sambharya & Martina Musteen, 2014. "Institutional environment and entrepreneurship: An empirical study across countries," Journal of International Entrepreneurship, Springer, vol. 12(4), pages 314-330, December.
    2. Holmlund, Maria & Kowalkowski, Christian & Biggemann, Sergio, 2016. "Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry," Journal of Business Research, Elsevier, vol. 69(7), pages 2457-2462.
    3. Evanschitzky, Heiner & Baumgarth, Carsten & Hubbard, Raymond & Armstrong, J. Scott, 2007. "Replication research's disturbing trend," Journal of Business Research, Elsevier, vol. 60(4), pages 411-415, April.
    4. Jasmine A. L. Yeap & T. Ramayah & Pedro Soto-Acosta, 2016. "Factors propelling the adoption of m-learning among students in higher education," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(4), pages 323-338, November.
    5. Theodosiou, Marios & Katsikea, Evangelia, 2007. "How management control and job-related characteristics influence the performance of export sales managers," Journal of Business Research, Elsevier, vol. 60(12), pages 1261-1271, December.
    6. James, Victoria K., 2010. "A socio-cultural approach to exploring consumer boycott intelligence: A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 363-365, April.
    7. Hubbard, Raymond & Lindsay, R. Murray, 2013. "The significant difference paradigm promotes bad science," Journal of Business Research, Elsevier, vol. 66(9), pages 1393-1397.
    8. Weismeier-Sammer, Daniela, 2011. "Entrepreneurial behavior in family firms: A replication study," Journal of Family Business Strategy, Elsevier, vol. 2(3), pages 128-138.
    9. Argouslidis, Paraskevas C., 2004. "An empirical investigation into the alternative strategies to implement the elimination of financial services," Journal of World Business, Elsevier, vol. 39(4), pages 393-413, November.
    10. Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.
    11. Kristina Haberstroh & Ulrich R. Orth & Stefan Hoffmann & Berit Brunk, 2017. "Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model," Journal of Business Ethics, Springer, vol. 140(1), pages 161-173, January.
    12. Dieplinger, Maria & Fürst, Elmar, 2014. "The acceptability of road pricing: Evidence from two studies in Vienna and four other European cities," Transport Policy, Elsevier, vol. 36(C), pages 10-18.
    13. repec:eee:accfor:v:36:y:2012:i:3:p:166-177 is not listed on IDEAS
    14. Russell J. Craig & Niamh Brennan, 2012. "An exploration of the relationship between language choice in CEO letters to shareholders and corporate reputation," Open Access publications 10197/3922, Research Repository, University College Dublin.
    15. Pina, José M. & Dall'Olmo Riley, Francesca & Lomax, Wendy, 2013. "Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach," Journal of Business Research, Elsevier, vol. 66(9), pages 1411-1419.
    16. repec:eee:joreco:v:39:y:2017:i:c:p:173-181 is not listed on IDEAS
    17. Pesämaa, Ossi, 2007. "Development of relationships in interorganizational networks: studies in the tourism and construction industries," MPRA Paper 8478, University Library of Munich, Germany.
    18. Uncles, Mark D. & Kwok, Simon, 2013. "Designing research with in-built differentiated replication," Journal of Business Research, Elsevier, vol. 66(9), pages 1398-1405.
    19. repec:eee:joreco:v:21:y:2014:i:4:p:619-629 is not listed on IDEAS
    20. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    21. repec:eee:aumajo:v:23:y:2015:i:1:p:67-74 is not listed on IDEAS
    22. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    23. Riefler, Petra & Diamantopoulos, Adamantios, 2009. "Consumer cosmopolitanism: Review and replication of the CYMYC scale," Journal of Business Research, Elsevier, vol. 62(4), pages 407-419, April.
    24. Balaji, M.S. & Roy, Sanjit Kumar & Lassar, Walfried M., 2017. "Language divergence in service encounters: Revisiting its influence on word-of-mouth," Journal of Business Research, Elsevier, vol. 72(C), pages 210-213.

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