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On the External Validity of Experiments in Consumer Research


  • Lynch, John G, Jr


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  • Lynch, John G, Jr, 1982. " On the External Validity of Experiments in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 225-239, December.
  • Handle: RePEc:oup:jconrs:v:9:y:1982:i:3:p:225-39

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    References listed on IDEAS

    1. Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 24-45, June.
    2. Michael B. Beverland & Francis J. Farrelly, 2010. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes," Journal of Consumer Research, Oxford University Press, vol. 36(5), pages 838-856, February.
    3. Viviane Chen, 2009. "Possession and access : consumer desires and value perceptions regarding contemporary art collection and exhibit visits," Post-Print hal-00778657, HAL.
    4. Aubert-Gamet, Veronique & Cova, Bernard, 1999. "Servicescapes: From Modern Non-Places to Postmodern Common Places," Journal of Business Research, Elsevier, vol. 44(1), pages 37-45, January.
    5. Yu Chen, 2009. "Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits," Journal of Consumer Research, Oxford University Press, vol. 35(6), pages 925-940, April.
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    Cited by:

    1. Paswan, Audhesh K. & Dant, Rajiv P. & Lumpkin, James R., 1998. "An Empirical Investigation of the Linkages among Relationalism, Environmental Uncertainty, and Bureaucratization," Journal of Business Research, Elsevier, vol. 43(3), pages 125-140, November.
    2. repec:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0084-1 is not listed on IDEAS
    3. Ashish Arora & Michelle Gittelman & Sarah Kaplan & John Lynch & Will Mitchell & Nicolaj Siggelkow & Aaron K. Chatterji & Michael Findley & Nathan M. Jensen & Stephan Meier & Daniel Nielson, 2016. "Field experiments in strategy research," Strategic Management Journal, Wiley Blackwell, vol. 37(1), pages 116-132, January.
    4. Simonson, Itamar & Kramer, Thomas & Young, Maia, 2003. "Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice," Research Papers 1788, Stanford University, Graduate School of Business.
    5. Simonson, Itamar & Kramer, Thomas & Young, Maia J., 2004. "Effect propensity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 156-174, November.
    6. Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010. "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management ERS-2010-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    7. Yinlong Zhang & L.J. Shrum, "undated". "The Influence of Self-Construal on Impulsive Consumption," Working Papers 0006, College of Business, University of Texas at San Antonio.
    8. Sebastian Lehmann, 2014. "Toward an Understanding of the BDM: Predictive Validity, Gambling Effects, and Risk Attitude," FEMM Working Papers 150001, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    9. Hernandez, José Mauro C. & Han, Xiaoqi & Kardes, Frank R., 2014. "Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information," Journal of Business Research, Elsevier, vol. 67(5), pages 874-881.
    10. repec:kap:jcopol:v:40:y:2017:i:2:d:10.1007_s10603-017-9345-0 is not listed on IDEAS
    11. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
    12. John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
    13. repec:mgt:youmng:v:12:y:2017:i:4:p:355-374 is not listed on IDEAS
    14. McQuarrie, Edward F., 2004. "Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing," Journal of Business Research, Elsevier, vol. 57(2), pages 142-153, February.
    15. Freling, Traci H. & Vincent, Leslie H. & Henard, David H., 2014. "When not to accentuate the positive: Re-examining valence effects in attribute framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 95-109.
    16. David A. Comerford & Nick Hanley, 2017. "The External Validity of Consequential Stated Preference Studies: a comment," Discussion Papers in Environment and Development Economics 2017-02, University of St. Andrews, School of Geography and Sustainable Development.
    17. Espinosa, Jennifer A. & Ortinau, David J., 2016. "Debunking legendary beliefs about student samples in marketing research," Journal of Business Research, Elsevier, vol. 69(8), pages 3149-3158.
    18. repec:spr:amsrev:v:5:y:2015:i:1:d:10.1007_s13162-015-0066-8 is not listed on IDEAS
    19. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    20. Celedon, Paulina & Milberg, Sandra & Sinn, Francisca, 2013. "Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?," Journal of Business Research, Elsevier, vol. 66(10), pages 1780-1786.
    21. Thøgersen, John, 2008. "Social norms and cooperation in real-life social dilemmas," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 458-472, August.
    22. Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.

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