“Seeing is being”: Consumer culture and the positioning of premium cars in China
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DOI: 10.1016/j.jbusres.2016.12.008
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Cited by:
- Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
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Keywords
Consumer culture positioning; China; Cosmopolitanism; Ethnic identity; Premium car brands; Need for uniqueness;All these keywords.
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