Why firms do co-promotions in mature markets?
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- Anderson, Simon P. & Leruth, Luc, 1993. "Why firms may prefer not to price discriminate via mixed bundling," International Journal of Industrial Organization, Elsevier, vol. 11(1), pages 49-61, March.
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- Chatterjee, Patrali, 2004. "Interfirm alliances in online retailing," Journal of Business Research, Elsevier, vol. 57(7), pages 714-723, July. Full references (including those not matched with items on IDEAS)
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