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How can a shareholder value approach improve marketing's strategic influence?

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  • Lukas, Bryan A.
  • Whitwell, Gregory J.
  • Doyle, Peter

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  • Lukas, Bryan A. & Whitwell, Gregory J. & Doyle, Peter, 2005. "How can a shareholder value approach improve marketing's strategic influence?," Journal of Business Research, Elsevier, vol. 58(4), pages 414-422, April.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:414-422
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    References listed on IDEAS

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    1. Chaney, Paul K & Devinney, Timothy M & Winer, Russell S, 1991. "The Impact of New Product Introductions on the Market Value of Firms," The Journal of Business, University of Chicago Press, vol. 64(4), pages 573-610, October.
    2. Fama, Eugene F, 1991. "Efficient Capital Markets: II," Journal of Finance, American Finance Association, vol. 46(5), pages 1575-1617, December.
    3. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
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    Cited by:

    1. Silveira, Cleo Schmitt & de Oliveira, Marta Olivia Rovedder & Luce, Fernando Bins, 2012. "Customer equity and market value: Two methods, same results?," Journal of Business Research, Elsevier, vol. 65(12), pages 1752-1758.
    2. Whitwell, Gregory J. & Lukas, Bryan A. & Hill, Paul, 2007. "Stock analysts' assessments of the shareholder value of intangible assets," Journal of Business Research, Elsevier, vol. 60(1), pages 84-90, January.
    3. Anselmsson, Johan & Bondesson, Niklas, 2015. "Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 58-70.
    4. Kashmiri, Saim & Brower, Jacob, 2016. "Oops! I did it again: Effect of corporate governance and top management team characteristics on the likelihood of product-harm crises," Journal of Business Research, Elsevier, vol. 69(2), pages 621-630.
    5. Merlo, Omar & Lukas, Bryan A. & Whitwell, Gregory J., 2012. "Marketing's reputation and influence in the firm," Journal of Business Research, Elsevier, vol. 65(3), pages 446-452.
    6. Hoffmann, Arvid O.I. & Pennings, Joost M.E. & Wies, Simone, 2011. "Relationship marketing's role in managing the firm-investor dyad," Journal of Business Research, Elsevier, vol. 64(8), pages 896-903, August.

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