Relationship marketing's role in managing the firm-investor dyad
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- Hadani, Michael & Goranova, Maria & Khan, Raihan, 2011. "Institutional investors, shareholder activism, and earnings management," Journal of Business Research, Elsevier, vol. 64(12), pages 1352-1360.
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KeywordsMarketing-finance interface Investor relations Role of marketing Market-based assets;
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