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The market orientation-performance relationship in the context of a developing economy: An empirical analysis

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  • Subramanian, Ram
  • Gopalakrishna, Pradeep

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  • Subramanian, Ram & Gopalakrishna, Pradeep, 2001. "The market orientation-performance relationship in the context of a developing economy: An empirical analysis," Journal of Business Research, Elsevier, vol. 53(1), pages 1-13, July.
    • Handle: RePEc:eee:jbrese:v:53:y:2001:i:1:p:1-13
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    6. Varadarajan, P. Rajan & Bharadwaj, Sundar G. & Thirunarayana, P. N., 1994. "Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country," Journal of Business Research, Elsevier, vol. 29(2), pages 83-100, February.
    7. Michael A. Hitt & R. Duane Ireland, 1986. "Relationships Among Corporate Level Distinctive Competencies, Diversification Strategy, Corporate Structure And Performance," Journal of Management Studies, Wiley Blackwell, vol. 23(4), pages 401-416, July.
    8. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    9. Vachani, Sushil, 1997. "Economic liberalization's effect on sources of competitive advantage of different groups of companies: the case of India," International Business Review, Elsevier, vol. 6(2), pages 165-184, April.
    10. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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    Cited by:

    1. Wan Mohd Nazdrol bin Wan Mohd Nasir & Abdullah Al Mamun & John Breen, 2017. "Strategic Orientation and Performance of SMEs in Malaysia," SAGE Open, , vol. 7(2), pages 21582440177, June.
    2. Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M., 2013. "Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 83-97.
    3. Ueki, Yasushi & Jeenanunta, Chawalit & Machikita, Tomohiro & Tsuji, Masatsugu, 2016. "Does safety-oriented corporate social responsibility promote innovation in the Thai trucking industry?," Journal of Business Research, Elsevier, vol. 69(11), pages 5371-5376.
    4. repec:mgs:ijoied:v:1:y:2015:i:1:p:17-26 is not listed on IDEAS
    5. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    6. Kevin Zhou & Caroline Li, 2007. "How does strategic orientation matter in Chinese firms?," Asia Pacific Journal of Management, Springer, vol. 24(4), pages 447-466, December.
    7. Sahi, Gurjeet Kaur & Gupta, Mahesh C. & Cheng, T.C.E., 2020. "The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era," International Journal of Production Economics, Elsevier, vol. 220(C).
    8. Abbu, Haroon R. & Gopalakrishna, Pradeep, 2021. "Synergistic effects of market orientation implementation and internalization on firm performance: Direct marketing service provider industry," Journal of Business Research, Elsevier, vol. 125(C), pages 851-863.
    9. Qu, Riliang & Zhang, Zelin, 2015. "Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness," Journal of Business Research, Elsevier, vol. 68(5), pages 919-924.
    10. Laura Serviere-Munoz & Anshu Saran, 2012. "Market Orientation, Innovation, And Dynamism From An Ownership And Gender Approach: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 1-17.
    11. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.
    12. Yuan Li & YongFeng Sun & Yi Liu, 2006. "An empirical study of SOEs' market orientation in transitional China," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 93-113, March.
    13. Seemant Kumar Yadav & Vikas Tripathi & Geetika Goel, 2021. "Dis-Aggregated Effect of Market Orientation on Firms' Performance: A Study on Indian Small and Medium-Scale (SMEs) Manufacturers," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 87-108, July.
    14. Yun Hwangbo & Wang-Jae Shin & Youngjun Kim, 2022. "Moderating Effects of Leadership and Innovation Activities on the Technological Innovation, Market Orientation and Corporate Performance Model," Sustainability, MDPI, vol. 14(11), pages 1-32, May.
    15. Hau, Le Nguyen & Evangelista, Felicitas & Thuy, Pham Ngoc, 2013. "Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam," Journal of Business Research, Elsevier, vol. 66(12), pages 2412-2417.
    16. Abubakar Sambo Junaidu & Haruna Ahmadu, 2019. "International Financial Reporting Standards Adoption and Liquidity Performance of Food and Beverages Listed Companies: Empirical Evidence from Nigeria," Growth, Asian Online Journal Publishing Group, vol. 6(1), pages 20-26.
    17. Ellis, Paul D., 2010. "International trade intermediaries and the transfer of marketing knowledge in transition economies," International Business Review, Elsevier, vol. 19(1), pages 16-33, February.
    18. Neetu Andotra & Richa Gupta, 2016. "Impact of Environmental Turbulence on Market Orientation–Business Performance Relationship in SSIs," Global Business Review, International Management Institute, vol. 17(4), pages 806-820, August.
    19. Bello Taofik Abidemi & Dauda Adamu Abubakar & Ismail Alhaji Suleiman & Auwal Mohammad Salihu, 2020. "The Impact of Market Orientation and Performance Using Environmental Turbulence as a Moderator," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 127-133, March.
    20. Nguyen, Bang & Yu, Xiaoyu & Melewar, T.C. & Gupta, Suraksha, 2016. "Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry," Journal of Business Research, Elsevier, vol. 69(7), pages 2471-2479.
    21. Smirnova, Maria M. & Rebiazina, Vera A. & Frösén, Johanna, 2018. "Customer orientation as a multidimensional construct: Evidence from the Russian markets," Journal of Business Research, Elsevier, vol. 86(C), pages 457-467.
    22. Liu, Yi & Li, Yuan & Xue, Jiaqi, 2011. "Ownership, strategic orientation and internationalization in emerging markets," Journal of World Business, Elsevier, vol. 46(3), pages 381-393, July.
    23. Paul D. Ellis, 2010. "Is Market Orientation Affected by the Size and Diversity of Customer Networks?," Management International Review, Springer, vol. 50(3), pages 325-345, June.
    24. Langerak, F., 2002. "What is the Predictive Power of Market Orientation?," ERIM Report Series Research in Management ERS-2002-88-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    25. Hüseyin Arasli & Reza Bahman Teimouri & Hasan Kiliç & Iman Aghaei, 2017. "Effects of service orientation on job embeddedness in hotel industry," The Service Industries Journal, Taylor & Francis Journals, vol. 37(9-10), pages 607-627, June.

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