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Applicability of marketing concepts and management activities in the Third World: An empirical investigation

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  • Akaah, Ishmael P.
  • Dadzie, Kofi Q.
  • Riordan, Edward A.

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  • Akaah, Ishmael P. & Dadzie, Kofi Q. & Riordan, Edward A., 1988. "Applicability of marketing concepts and management activities in the Third World: An empirical investigation," Journal of Business Research, Elsevier, vol. 16(2), pages 133-148, March.
    • Handle: RePEc:eee:jbrese:v:16:y:1988:i:2:p:133-148
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    Cited by:

    1. Subramanian, Ram & Gopalakrishna, Pradeep, 2001. "The market orientation-performance relationship in the context of a developing economy: An empirical analysis," Journal of Business Research, Elsevier, vol. 53(1), pages 1-13, July.

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