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Measuring the potential of emerging markets: An indexing approach

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  • Cavusgil, S. Tamer

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  • Cavusgil, S. Tamer, 1997. "Measuring the potential of emerging markets: An indexing approach," Business Horizons, Elsevier, vol. 40(1), pages 87-91.
    • Handle: RePEc:eee:bushor:v:40:y:1997:i:1:p:87-91
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    1. Guercini, Simone & Runfola, Andrea, 2016. "How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers," International Business Review, Elsevier, vol. 25(3), pages 691-702.
    2. Danskin, Paula & Dibrell, Clay & Kedia, Ben L., 2005. "The evolving role of cooperation among multinational corporations and indigenous organizations in transition economies: A migration away from confrontation," Journal of World Business, Elsevier, vol. 40(3), pages 223-234, August.
    3. Jorge MONGAY, 2017. "Market Economies Potentialities and Cultural Clusters. A Global and Longitudinal Study," Expert Journal of Economics, Sprint Investify, vol. 5(1), pages 1-13.
    4. Brouthers, Lance Eliot & Mukhopadhyay, Somnath & Wilkinson, Timothy J. & Brouthers, Keith D., 2009. "International market selection and subsidiary performance: A neural network approach," Journal of World Business, Elsevier, vol. 44(3), pages 262-273, July.
    5. Fu-Chiang Yang & Rui-Hsin Kao & Yi-Tui Chen & Yueh-Fei Ho & Cheng-Chung Cho & Shi-Wei Huang, 2018. "A Common Weight Approach to Construct Composite Indicators: The Evaluation of Fourteen Emerging Markets," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 137(2), pages 463-479, June.
    6. Md. Rahat Khan & Kritika Sharma, 2020. "Purchase Preferences and Buying Influences on Religious Occasions," FIIB Business Review, , vol. 9(3), pages 216-227, September.
    7. Maričić Milica & Bulajić Milica & Radojičić Zoran & Jeremić Veljko, 2019. "Shedding Light on the Doing Business Index: a Machine Learning Approach," Business Systems Research, Sciendo, vol. 10(2), pages 73-84, September.
    8. Brown, Christopher L. & Cavusgil, S. Tamer & Lord, A. Wayne, 2015. "Country-risk measurement and analysis: A new conceptualization and managerial tool," International Business Review, Elsevier, vol. 24(2), pages 246-265.
    9. Alvaro, Cuervo-Cazurra, 2011. "Selecting the country in which to start internationalization: The non-sequential internationalization model," Journal of World Business, Elsevier, vol. 46(4), pages 426-437, October.
    10. Turhan Kaymak & Eralp Bektas, 2015. "Corruption in Emerging Markets: A Multidimensional Study," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 124(3), pages 785-805, December.
    11. Diane Fulton & Richard Fulton & Thomas Garsombke, 2021. "The 3/2 Country Market Evaluation Model: Inclusive Emerging Market Paradigm," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(5), pages 11-16, July.
    12. Demirbag, Mehmet & Apaydin, Marina & Tatoglu, Ekrem, 2011. "Survival of Japanese subsidiaries in the Middle East and North Africa," Journal of World Business, Elsevier, vol. 46(4), pages 411-425, October.
    13. Werner Gleißner & Roland Helm & Susanne Kreiter, 2013. "Measurement of competitive advantages and market attractiveness for strategic controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(1), pages 53-75, May.
    14. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    15. Jared M. Hansen & Paul Wilson, 2023. "Modeling and explaining the growth patterns over time of country-specific website clickstream metrics," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 561-576, December.
    16. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
    17. Jorge MONGAY HURTADO, 2018. "Measuring the Multinational Business Value: An Indexing Approach," Expert Journal of Economics, Sprint Investify, vol. 6(1), pages 1-14.
    18. John S. Hill & Myung-Su Chae & Jinseo Park, 2012. "The Effects of Geography and Infrastructure on Economic Development and International Business Involvement," Journal of Infrastructure Development, India Development Foundation, vol. 4(2), pages 91-113, December.
    19. Subramanian, Ram & Gopalakrishna, Pradeep, 2001. "The market orientation-performance relationship in the context of a developing economy: An empirical analysis," Journal of Business Research, Elsevier, vol. 53(1), pages 1-13, July.
    20. MM. Andranik Muradyan, 2020. "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 24-48.
    21. Kardes, Ilke, 2016. "Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis," International Business Review, Elsevier, vol. 25(3), pages 703-710.
    22. Ioanna Konstantakopoulou & Mike Tsionas, 2024. "Identifying Export Opportunities: Empirical Evidence from the Southern Euro Area Countries," Open Economies Review, Springer, vol. 35(1), pages 41-70, February.
    23. Ozturk, Ayse, 2016. "Examining the economic growth and the middle-income trap from the perspective of the middle class," International Business Review, Elsevier, vol. 25(3), pages 726-738.

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