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International market selection and subsidiary performance: A neural network approach

Author

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  • Brouthers, Lance Eliot
  • Mukhopadhyay, Somnath
  • Wilkinson, Timothy J.
  • Brouthers, Keith D.

Abstract

How should multinational enterprises (MNEs) select international markets? We develop a model of international market selection that adds firm-specific advantages and transaction cost considerations to previously explored target market factors based on Dunning's Eclectic Framework. Results obtained using neural network (NN) analysis indicates that our model has strong predictive power in explaining international market selection. Further tests show that firms selecting international markets predicted by the model reported significantly higher subsidiary performance relative to firms whose investments were not predicted by the model. Our results provide strong initial evidence that a firm-level strategic approach to international market selection facilitates MNE success.

Suggested Citation

  • Brouthers, Lance Eliot & Mukhopadhyay, Somnath & Wilkinson, Timothy J. & Brouthers, Keith D., 2009. "International market selection and subsidiary performance: A neural network approach," Journal of World Business, Elsevier, vol. 44(3), pages 262-273, July.
  • Handle: RePEc:eee:worbus:v:44:y:2009:i:3:p:262-273
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    References listed on IDEAS

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    Cited by:

    1. Little, Cedric & Felzensztein, Christian & Gimmon, Eli & Muñoz, Pablo, 2015. "The business management of the Chilean salmon farming industry," Marine Policy, Elsevier, vol. 54(C), pages 108-117.
    2. Marian Gorynia & Jan Nowak & Piotr Trapczynski & Radoslaw Wolniak, 2015. "Establishment Mode Choices of Emerging Multinationals: Evidence from Poland," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 13(2 (Summer), pages 101-124.
    3. He, Xinming & Wei, Yingqi, 2011. "Linking market orientation to international market selection and international performance," International Business Review, Elsevier, vol. 20(5), pages 535-546, October.
    4. Trąpczyński, Piotr & Banalieva, Elitsa R., 2016. "Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms," Journal of World Business, Elsevier, vol. 51(5), pages 826-842.

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