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Improving sustainability: An international evolutionary framework

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  • Chen, Dong
  • Newburry, William
  • Park, Seung Ho

Abstract

As emerging markets develop, foreign firms are being viewed less and less as providers of capital and/or technology, and more as integral parts of society in general, with much greater responsibilities that stem largely from their multinational roles. Recognizing these pressures and the increasing interaction between multinationals and societal institutions, we first briefly review the literature on role, stakeholder, and institutional theories, to develop a framework to improve our understanding of multinational sustainability. We next develop a three-stage model of the stages of societal development in general, and subsequently apply these stages to the development of China from 1978 to the present. We suggest that these changes have resulted in changing expectations of multinationals regarding their appropriate roles within China. We conclude by discussing lessons from our model for researchers, educators and practitioners.

Suggested Citation

  • Chen, Dong & Newburry, William & Park, Seung Ho, 2009. "Improving sustainability: An international evolutionary framework," Journal of International Management, Elsevier, vol. 15(3), pages 317-327, September.
  • Handle: RePEc:eee:intman:v:15:y:2009:i:3:p:317-327
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    1. repec:eee:iburev:v:26:y:2017:i:6:p:1075-1087 is not listed on IDEAS
    2. Reimann, Felix & Ehrgott, Matthias & Kaufmann, Lutz & Carter, Craig R., 2012. "Local stakeholders and local legitimacy: MNEs' social strategies in emerging economies," Journal of International Management, Elsevier, vol. 18(1), pages 1-17.
    3. Deephouse, David L. & Newburry, William & Soleimani, Abrahim, 2016. "The effects of institutional development and national culture on cross-national differences in corporate reputation," Journal of World Business, Elsevier, vol. 51(3), pages 463-473.
    4. Wirl, Franz & Feichtinger, Gustav & Kort, Peter M., 2013. "Individual firm and market dynamics of CSR activities," Journal of Economic Behavior & Organization, Elsevier, vol. 86(C), pages 169-182.
    5. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    6. Meng Zhao & Justin Tan & Seung Park, 2014. "From Voids to Sophistication: Institutional Environment and MNC CSR Crisis in Emerging Markets," Journal of Business Ethics, Springer, vol. 122(4), pages 655-674, July.
    7. Lehrer, Mark & Asakawa, Kazuhiro & Behnam, Michael, 2011. "Home base-compensating R&D: Indicators, public policy, and ramifications for multinational firms," Journal of International Management, Elsevier, vol. 17(1), pages 42-53, March.

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