Personalized content, engagement, and monetization in a mobile puzzle game
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DOI: 10.1016/j.ijindorg.2024.103128
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More about this item
Keywords
Non-price discrimination; Content discrimination; Price discrimination; Personalization; Digital products; Mobile apps; Online games; Freemium;All these keywords.
JEL classification:
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
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