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Coverage area expansion, customer switching, and household profiles in the Japanese broadband access market

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  • Sunada, Mitsuru
  • Noguchi, Masato
  • Ohashi, Hiroshi
  • Okada, Yosuke

Abstract

This paper examines the diffusion process of Internet broadband access in Japan by modeling the household choice of access modes. Estimates reveal that the characteristics of users, rather than those of the access modes, play a significant role in demand substitution across the modes. Simulation exercises indicate that had optic fibers (fiber-to-the-home; FTTH) been made available to the whole country in 2005, only 10% of households would have switched to that mode. This result implies that once chosen, the household choice of access mode persists, and that indirect network effects are an important element in decisions to adopt the new technology of broadband. Finally, policy implications are discussed.

Suggested Citation

  • Sunada, Mitsuru & Noguchi, Masato & Ohashi, Hiroshi & Okada, Yosuke, 2011. "Coverage area expansion, customer switching, and household profiles in the Japanese broadband access market," Information Economics and Policy, Elsevier, vol. 23(1), pages 12-23, March.
    • Handle: RePEc:eee:iepoli:v:23:y:2011:i:1:p:12-23
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    1. Dutz Mark A. & Orszag Jonathan M. & Willig Robert D., 2012. "The Liftoff of Consumer Benefits from the Broadband Revolution," Review of Network Economics, De Gruyter, vol. 11(4), pages 1-34, December.
    2. Sadowski, Bert M., 2017. "Advanced users and the adoption of high speed broadband: Results of a living lab study in the Netherlands," Technological Forecasting and Social Change, Elsevier, vol. 115(C), pages 1-14.
    3. Belloc, Filippo & Nicita, Antonio & Alessandra Rossi, Maria, 2012. "Whither policy design for broadband penetration? Evidence from 30 OECD countries," Telecommunications Policy, Elsevier, vol. 36(5), pages 382-398.
    4. Sudtasan, Tatcha & Mitomo, Hitoshi, 2017. "Willingness-to-pay for FTTH for secured and stable usage of OTT media streaming services," 28th European Regional ITS Conference, Passau 2017 169500, International Telecommunications Society (ITS).
    5. Wolfgang Briglauer, 2014. "The impact of regulation and competition on the adoption of fiber-based broadband services: recent evidence from the European union member states," Journal of Regulatory Economics, Springer, vol. 46(1), pages 51-79, August.
    6. Sudtasan, Tatcha & Mitomo, Hitoshi, 2016. "Effects of OTT services on consumer's willingness to pay for optical fiber broadband connection in Thailand," 27th European Regional ITS Conference, Cambridge (UK) 2016 148709, International Telecommunications Society (ITS).
    7. Sudtasan, Tatcha & Mitomo, Hitoshi, 2018. "The Internet of Things as an accelerator of advancement of broadband networks: A case of Thailand," Telecommunications Policy, Elsevier, vol. 42(4), pages 293-303.
    8. Matej Švigelj & Nevenka Hrovatin, 2019. "Analysis of household broadband technology preferences in Slovenia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 407-422, December.
    9. Hrovatin, Nevenka & Švigelj, Matej, 2013. "The interplay of regulation and other drivers of NGN deployment: A real-world perspective," Telecommunications Policy, Elsevier, vol. 37(10), pages 836-848.

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