Networking in SMEs: Evaluating its contribution to marketing activity
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References listed on IDEAS
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- Sara Parry & Paul Westhead, 2016. "Mobilizing relationship marketing to ensure venture development in a rural resource-constrained bilingual context: The case of Draig Technology Limited," Working Papers 16002, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
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"Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
[The role of export consortia for the promotion of Made in Italy products in the Indian market]," MPRA Paper 49757, University Library of Munich, Germany, revised Dec 2012.
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KeywordsDecision-making Marketing activities Networking Marketing Distribution channel;
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