Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks
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|Date of creation:||Mar 2011|
|Date of revision:|
|Publication status:||Published in 2nd ICBER 2011 Proceeding, March 2011|
|Contact details of provider:|| Web page: http://www.internationalconference.com.my/proceeding.htm |
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- Greenley, Gordon E., 1994. "Strategic planning and company performance: An appraisal of the empirical evidence," Scandinavian Journal of Management, Elsevier, vol. 10(4), pages 383-396, December.
- Gilmore, Audrey & Carson, David & Rocks, Steve, 2006. "Networking in SMEs: Evaluating its contribution to marketing activity," International Business Review, Elsevier, vol. 15(3), pages 278-293, June.
- Rudd, John M. & Greenley, Gordon E. & Beatson, Amanda T. & Lings, Ian N., 2008. "Strategic planning and performance: Extending the debate," Journal of Business Research, Elsevier, vol. 61(2), pages 99-108, February.
- D'Cruz, Joseph R. & Rugman, Alan M., 1994. "Business network theory and the Canadian telecommunications industry," International Business Review, Elsevier, vol. 3(3), pages 275-288, September.
- Cromie, Stan & Birley, Sue, 1992. "Networking by female business owners in Northern Ireland," Journal of Business Venturing, Elsevier, vol. 7(3), pages 237-251, May.
- Zhao, Liming & Aram, John D., 1995. "Networking and growth of young technology-intensive ventures in China," Journal of Business Venturing, Elsevier, vol. 10(5), pages 349-370, September.
- Zélia Serrasqueiro & Paulo Maçãs Nunes, 2008. "Performance and size: empirical evidence from Portuguese SMEs," Small Business Economics, Springer, vol. 31(2), pages 195-217, August.
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