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Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks

Author

Listed:
  • Hossein Hakimpoor Author_Email: hhossein3@live.utm.my

    (Islamic Azad University Birjand Branch, IRAN)

  • Dr. Huam Hon Tat

    (Universiti Teknologi Malaysia (UTM))

  • Assoc Prof. Dr. Khairil Anuar Arshad

    (Universiti Teknologi Malaysia (UTM))

Abstract

No abstract is available for this item.

Suggested Citation

  • Hossein Hakimpoor Author_Email: hhossein3@live.utm.my & Dr. Huam Hon Tat & Assoc Prof. Dr. Khairil Anuar Arshad, 2011. "Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-219, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-219
    as

    Download full text from publisher

    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/219-2nd%20ICBER%202011%20PG%201013-1025%20Strategic%20Marketing.pdf
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    References listed on IDEAS

    as
    1. Zélia Serrasqueiro & Paulo Maçãs Nunes, 2008. "Performance and size: empirical evidence from Portuguese SMEs," Small Business Economics, Springer, vol. 31(2), pages 195-217, August.
    2. Greenley, Gordon E., 1994. "Strategic planning and company performance: An appraisal of the empirical evidence," Scandinavian Journal of Management, Elsevier, vol. 10(4), pages 383-396, December.
    3. D'Cruz, Joseph R. & Rugman, Alan M., 1994. "Business network theory and the Canadian telecommunications industry," International Business Review, Elsevier, vol. 3(3), pages 275-288, September.
    4. Zhao, Liming & Aram, John D., 1995. "Networking and growth of young technology-intensive ventures in China," Journal of Business Venturing, Elsevier, vol. 10(5), pages 349-370, September.
    5. Gilmore, Audrey & Carson, David & Rocks, Steve, 2006. "Networking in SMEs: Evaluating its contribution to marketing activity," International Business Review, Elsevier, vol. 15(3), pages 278-293, June.
    6. Cromie, Stan & Birley, Sue, 1992. "Networking by female business owners in Northern Ireland," Journal of Business Venturing, Elsevier, vol. 7(3), pages 237-251, May.
    7. Rudd, John M. & Greenley, Gordon E. & Beatson, Amanda T. & Lings, Ian N., 2008. "Strategic planning and performance: Extending the debate," Journal of Business Research, Elsevier, vol. 61(2), pages 99-108, February.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Nelson Jagero & Wahid Bakari Hamad & Masese Chuma Benard, 2012. "Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 46-56, January.

    More about this item

    Keywords

    Strategic marketing planning; SMEs; Performance; Marketing Network;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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