Corporate responsibility and sustainable competitive advantage in forest-based industry: Complementary or conflicting goals?
The growing public interest in and global consciousness of environmental and social issues have intensified pressures on forest industry companies in their efforts to effectively balance potentially conflicting stakeholder demands. In this paper, we conceptually analyze corporate responsibility (CR) in forest-based industry by theoretically differentiating between three approaches driving CR: the “trade-off” hypothesis, the “profit-maximizing” corporate responsibility conjecture, and the “corporate social impact” hypothesis. We use a survey of existing studies to assess the current stage of CR adoption in forest-based industry and to form a basis for evaluating the wider importance of CR in business, as well as to formulate hypotheses for future research. In conclusion, companies covered in previous research in this study appear to have adopted CR activities mainly with the profit-maximizing assumption. As the continued growth of ethical markets and socially responsible investment (SRI) presents both a threat and an opportunity for forest industry companies, a lasting case for CR in business could only be made by embracing CR principles with radical changes in the fundamental values, policy principles and operational procedures through double-loop organizational learning.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Adam B. Jaffe et al., 1995. "Environmental Regulation and the Competitiveness of U.S. Manufacturing: What Does the Evidence Tell Us?," Journal of Economic Literature, American Economic Association, vol. 33(1), pages 132-163, March.
- Walter J. V. Vermeulen & P. J. Ras, 2006. "The challenge of greening global product chains: meeting both ends," Sustainable Development, John Wiley & Sons, Ltd., vol. 14(4), pages 245-256.
- Panwar, Rajat & Han, Xiaoou & Hansen, Eric, 2010. "A demographic examination of societal views regarding corporate social responsibility in the US forest products industry," Forest Policy and Economics, Elsevier, vol. 12(2), pages 121-128, February.
- Doonan, Julie & Lanoie, Paul & Laplante, Benoit, 2005. "Determinants of environmental performance in the Canadian pulp and paper industry: An assessment from inside the industry," Ecological Economics, Elsevier, vol. 55(1), pages 73-84, October.
- Aguilar, Francisco X. & Vlosky, Richard P., 2007. "Consumer willingness to pay price premiums for environmentally certified wood products in the U.S," Forest Policy and Economics, Elsevier, vol. 9(8), pages 1100-1112, May.
- Salzmann, Oliver & Ionescu-somers, Aileen & Steger, Ulrich, 2005. "The Business Case for Corporate Sustainability:: Literature Review and Research Options," European Management Journal, Elsevier, vol. 23(1), pages 27-36, February.
- Mikkilä, Mirja & Toppinen, Anne, 2008. "Corporate responsibility reporting by large pulp and paper companies," Forest Policy and Economics, Elsevier, vol. 10(7-8), pages 500-506, October.
- Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006.
"Corporate Social Responsibility: Strategic Implications,"
Journal of Management Studies,
Wiley Blackwell, vol. 43(1), pages 1-18, 01.
- Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2005. "Corporate Social Responsibility: Strategic Implications," Rensselaer Working Papers in Economics 0506, Rensselaer Polytechnic Institute, Department of Economics.
- Karen Palmer & Wallace E. Oates & Paul R. Portney, 1995. "Tightening Environmental Standards: The Benefit-Cost or the No-Cost Paradigm?," Journal of Economic Perspectives, American Economic Association, vol. 9(4), pages 119-132, Fall.
- Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
- Mikkila, Mirja & Kolehmainen, Osmo & Pukkala, Timo, 2005. "Multi-attribute assessment of acceptability of operations in the pulp and paper industries," Forest Policy and Economics, Elsevier, vol. 7(2), pages 227-243, February.
- Manuel Branco & LÃºcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
- Bruce Kogut & Harbir Singh, 1988. "The Effect of National Culture on the Choice of Entry Mode," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 411-432, September.
- Ruth V. Aguilera & Cynthia A. Williams & John M. Conley & Deborah E. Rupp, 2006. "Corporate Governance and Social Responsibility: a comparative analysis of the UK and the US," Corporate Governance: An International Review, Wiley Blackwell, vol. 14(3), pages 147-158, 05.
- Philippe Gugler & Jacylyn Shi, 2009. "Corporate Social Responsibility for Developing Country Multinational Corporations: Lost War in Pertaining Global Competitiveness?," Journal of Business Ethics, Springer, vol. 87(1), pages 3-24, April.
- Jean-Pascal Gond & Olivier Herrbach, 2006. "Social Reporting as an Organisational Learning Tool? A Theoretical Framework," Journal of Business Ethics, Springer, vol. 65(4), pages 359-371, 06.
- Williams, J.R., 1992. "How Sustainable is your Competitive Advantage?," GSIA Working Papers 1992-03, Carnegie Mellon University, Tepper School of Business.
- Bryan W. Husted & José de Jesus Salazar, 2006. "Taking Friedman Seriously: Maximizing Profits and Social Performance," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 75-91, 01.
- Thomas Maak, 2007. "Responsible Leadership, Stakeholder Engagement, and the Emergence of Social Capital," Journal of Business Ethics, Springer, vol. 74(4), pages 329-343, September.
- Kollert, Walter & Lagan, Peter, 2007. "Do certified tropical logs fetch a market premium?: A comparative price analysis from Sabah, Malaysia," Forest Policy and Economics, Elsevier, vol. 9(7), pages 862-868, April.
- Vidal, Natalia & Kozak, Robert & Cohen, David, 2005. "Chain of custody certification: an assessment of the North American solid wood sector," Forest Policy and Economics, Elsevier, vol. 7(3), pages 345-355, March.
- Michael E. Porter & Claas van der Linde, 1995. "Toward a New Conception of the Environment-Competitiveness Relationship," Journal of Economic Perspectives, American Economic Association, vol. 9(4), pages 97-118, Fall.
When requesting a correction, please mention this item's handle: RePEc:eee:forpol:v:13:y:2011:i:2:p:113-123. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.