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The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals

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  • Borini, Felipe Mendes
  • de Miranda Oliveira, Moacir
  • Silveira, Franciane Freitas
  • de Oliveira Concer, Ronald

Abstract

This study aims to understand what factors allow the subsidiaries of emerging multinationals to develop innovations that are used by the parent company, that is, what factors drive reverse innovation. The respondents of the survey were Brazilian multinationals with manufacturing activities or professional services abroad. The study began with a base of 46 Brazilian multinationals operating until 2006. From this base, 30 multinationals agreed to participate in the survey. Overall, they had 93 subsidiaries. From these 93 subsidiaries, 66 foreign subsidiaries answered the questionnaire. The article uses data from these 66 subsidiaries. The hypotheses were tested through the statistical techniques of correlations and multiple linear regressions. The results confirm our five hypotheses with an explanatory power of approximately 76%. Therefore, the results show that the reverse transfer of innovation depends on the strategic orientation of the foreign subsidiary’s R&D function, strong integration (communication) between the parent and its subsidiaries, the entrepreneurial orientation of the company, the subsidiary’s age, and, marginally, entry via greenfield investments.

Suggested Citation

  • Borini, Felipe Mendes & de Miranda Oliveira, Moacir & Silveira, Franciane Freitas & de Oliveira Concer, Ronald, 2012. "The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals," European Management Journal, Elsevier, vol. 30(3), pages 219-231.
    • Handle: RePEc:eee:eurman:v:30:y:2012:i:3:p:219-231
    DOI: 10.1016/j.emj.2012.03.012
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    2. Fu, Xiaolan & Sun, Zhongjuan & Ghauri, Pervez N., 2018. "Reverse knowledge acquisition in emerging market MNEs: The experiences of Huawei and ZTE," Journal of Business Research, Elsevier, vol. 93(C), pages 202-215.
    3. Liu, Weiwei & Tao, Yuan & Bi, Kexin, 2022. "Capturing information on global knowledge flows from patent transfers: An empirical study using USPTO patents," Research Policy, Elsevier, vol. 51(5).
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    5. Sidney Costa & Felipe Mendes Borini, 2017. "Global Innovation in Foreign Subsidiaries: The Impact of Entrepreneurial Orientation and Corporate Networks," Brazilian Business Review, Fucape Business School, vol. 14(4), pages 417-434, July.
    6. Willoughby, Kelvin W. & Mullina, Nadezhda, 2021. "Reverse innovation, international patenting and economic inertia: Constraints to appropriating the benefits of technological innovation," Technology in Society, Elsevier, vol. 67(C).
    7. Suresh Malodia & Shaphali Gupta & Anand Kumar Jaiswal, 2020. "Reverse innovation: a conceptual framework," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 1009-1029, September.
    8. Su, Cong & Kong, Lingshuang & Ciabuschi, Francesco & Holm, Ulf, 2020. "Demand and willingness for knowledge transfer in springboard subsidiaries of Chinese multinationals," Journal of Business Research, Elsevier, vol. 109(C), pages 297-309.
    9. Mazouz, Khelifa & Wood, Geoffrey & Yin, Shuxing & Zhang, Mao, 2021. "Comprehending the outward FDI from Latin America and OCED: A comparative perspective," International Business Review, Elsevier, vol. 30(5).
    10. Su, Cong & Ciabuschi, Francesco & Kong, Lingshuang, 2023. "Headquarters parenting advantage in Chinese MNEs: The moderating role of top managers’ political and International experience," International Business Review, Elsevier, vol. 32(2).
    11. HERCIU Mihaela, 2015. "Emncs – Lessons On The Way To An Innovation-Based Development. Empirical Findings," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(2), pages 44-52, August.
    12. Vlajčić, Davor & Caputo, Andrea & Marzi, Giacomo & Dabić, Marina, 2019. "Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies," Journal of Business Research, Elsevier, vol. 94(C), pages 367-377.

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