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Towards a multi-perspective model of reverse knowledge transfer in multinational enterprises: A case study of Coats plc

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  • McGuinness, Martina
  • Demirbag, Mehmet
  • Bandara, Sasanka

Abstract

The conventional role of corporate headquarters as the sole engine of knowledge creation within the multinational enterprise (MNE) is changing. Increasingly, geographically dispersed subsidiaries need to function as neural networks, reverse transferring knowledge to headquarters. This study explores the attributes that stimulate reverse knowledge transfer within MNEs. Firstly, a multi-perspective model of reverse knowledge transfer (RKT) is created conceptualising the process as predicated upon knowledge creation and knowledge transfer. Constructs of this model are then operationalised within Coats plc, a UK based multinational and global market leader in the textile industry. A key benefit of the proposed new model is that it allows for maps of capabilities in RKT to be created. This has important implications for management practice by providing managers with a potentially significant tool for strategic analysis based upon an integrative perspective on factors underpinning RKT.

Suggested Citation

  • McGuinness, Martina & Demirbag, Mehmet & Bandara, Sasanka, 2013. "Towards a multi-perspective model of reverse knowledge transfer in multinational enterprises: A case study of Coats plc," European Management Journal, Elsevier, vol. 31(2), pages 179-195.
    • Handle: RePEc:eee:eurman:v:31:y:2013:i:2:p:179-195
    DOI: 10.1016/j.emj.2012.03.013
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    4. Fu, Xiaolan & Sun, Zhongjuan & Ghauri, Pervez N., 2018. "Reverse knowledge acquisition in emerging market MNEs: The experiences of Huawei and ZTE," Journal of Business Research, Elsevier, vol. 93(C), pages 202-215.
    5. Kong, Lingshuang & Ciabuschi, Francesco & Martín Martín, Oscar, 2018. "Expatriate managers' relationships and reverse knowledge transfer within emerging market MNCs: The mediating role of subsidiary willingness," Journal of Business Research, Elsevier, vol. 93(C), pages 216-229.
    6. Villasalero, Manuel, 2017. "A resource-based analysis of realized knowledge relatedness in diversified firms," Journal of Business Research, Elsevier, vol. 71(C), pages 114-124.

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