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Analysing the effect of public health campaigns on reducing excess weight: A modelling approach for the Spanish Autonomous Region of the Community of Valencia


  • Santonja, F.-J.
  • Morales, A.
  • Villanueva, R.-J.
  • Cortés, J.-C.


Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years.

Suggested Citation

  • Santonja, F.-J. & Morales, A. & Villanueva, R.-J. & Cortés, J.-C., 2012. "Analysing the effect of public health campaigns on reducing excess weight: A modelling approach for the Spanish Autonomous Region of the Community of Valencia," Evaluation and Program Planning, Elsevier, vol. 35(1), pages 34-39.
  • Handle: RePEc:eee:epplan:v:35:y:2012:i:1:p:34-39
    DOI: 10.1016/j.evalprogplan.2011.06.004

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    References listed on IDEAS

    1. Bénédicte Vidaillet & V. D'Estaintot & P. Abécassis, 2005. "Introduction," Post-Print hal-00287137, HAL.
    2. Bauman, Adrian & Smith, Ben J. & Maibach, Edward W. & Reger-Nash, Bill, 2006. "Evaluation of mass media campaigns for physical activity," Evaluation and Program Planning, Elsevier, vol. 29(3), pages 312-322, August.
    3. Gilberto Gonzalez-Parra & Lucas Jodar & Francisco Santonja & Rafael Villanueva, 2010. "An Age-Structured Model for Childhood Obesity," Mathematical Population Studies, Taylor & Francis Journals, vol. 17(1), pages 1-11.
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    Cited by:

    1. Cortés, J.-C. & Colmenar, J.-M. & Hidalgo, J.-I. & Sánchez-Sánchez, A. & Santonja, F.-J. & Villanueva, R.-J., 2016. "Modeling and predicting the Spanish Bachillerato academic results over the next few years using a random network model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 442(C), pages 36-49.


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