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Donation to disaster relief campaigns: Underlying social cognitive factors exposed

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  • Oosterhof, Liesbeth
  • Heuvelman, Ard
  • Peters, Oscar

Abstract

A number of very serious natural disasters have put an enormous pressure on relief organizations in the last few years. The present study exposes underlying social cognitive factors for donation to relief campaigns. A causal model was constructed, based on social cognitive theory, research on attitudes, and the impact of media exposure. The aim was to expand and improve an already existing model by Cheung and Chan [Cheung, C. K., & Chan, C. M. (2000). Social-cognitive factors of donating money to charity, with special attention to an international relief organisation. Evaluation and Program Planning, 23, 241-253]. The expanded model showed a better fit. Furthermore, the expanded model explained two-thirds of the variance of the intention to donate to a disaster relief campaign. The greatest predictor of the intention to donate proved to be "Past donation to disaster relief campaigns." The factor "News exposure" was indicated to be a valuable additional factor, as it had a significant direct effect on "Awareness of a disaster relief campaign" and was the only factor that had a total effect on all other factors, including "Intention to donate to a disaster relief campaign."

Suggested Citation

  • Oosterhof, Liesbeth & Heuvelman, Ard & Peters, Oscar, 2009. "Donation to disaster relief campaigns: Underlying social cognitive factors exposed," Evaluation and Program Planning, Elsevier, vol. 32(2), pages 148-157, May.
    • Handle: RePEc:eee:epplan:v:32:y:2009:i:2:p:148-157
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    References listed on IDEAS

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    1. Cheung, C. -K. & Chan, C. -M., 2000. "Social-cognitive factors of donating money to charity, with special attention to an international relief organization," Evaluation and Program Planning, Elsevier, vol. 23(2), pages 241-253, May.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    1. Hyun Hye Kim & EunKyoung Han, 2020. "The Application of the Theory of Planned Behavior to Identify Determinants of Donation Intention: Towards the Comparative Examination of Positive and Negative Reputations of Nonprofit Organizations CEO," Sustainability, MDPI, vol. 12(21), pages 1-19, November.
    2. Nisar, Tahir M. & Prabhakar, Guru & Bourlakis, Michael, 2022. "Unravelling influential individual level factors during a crowdfunding campaign: Insights from the ALS ice bucket challenge," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    3. Sachin Modgil & Rohit Kumar Singh & Cyril Foropon, 2022. "Quality management in humanitarian operations and disaster relief management: a review and future research directions," Annals of Operations Research, Springer, vol. 319(1), pages 1045-1098, December.
    4. Nic S Terblanche & Christo Boshoff & Debbie Human-Van Eck, 2023. "The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 193-223, March.
    5. Keval Amin & Erica Harris, 2022. "The Effect of Investor Sentiment on Nonprofit Donations," Journal of Business Ethics, Springer, vol. 175(2), pages 427-450, January.
    6. M. Ülkü & Kathryn Bell & Stephanie Wilson, 2015. "Modeling the impact of donor behavior on humanitarian aid operations," Annals of Operations Research, Springer, vol. 230(1), pages 153-168, July.
    7. Saeed Awadh Bin-Nashwan & Adel Sarea & Meshari Al-Daihani & Abdullahi Bala Ado & Halima Begum & Mushari Hamdan Alosaimi & Hijattulah Abdul-Jabbar & Mohammed Khalifa Abdelsalam, 2022. "Fundraising Appeals for the COVID-19 Epidemic Fight: A Cross-Country Study of Donor Responses," Sustainability, MDPI, vol. 14(11), pages 1-20, May.
    8. Fuminori Toyasaki & Tina Wakolbinger, 2014. "Impacts of earmarked private donations for disaster fundraising," Annals of Operations Research, Springer, vol. 221(1), pages 427-447, October.
    9. Da Jiang & Mingxuan Li & Hanyang Wu & Shuang Liu, 2021. "Learning from COVID-19: Infectious Disease Vulnerability Promotes Pro-Environmental Behaviors," IJERPH, MDPI, vol. 18(16), pages 1-13, August.
    10. Robert Mittelman & José Rojas-Méndez, 2018. "Why Canadians give to charity: an extended theory of planned behaviour model," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 189-204, June.

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