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Designing a critical peak pricing scheme for the profit maximization objective considering price responsiveness of customers

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  • Park, S.C.
  • Jin, Y.G.
  • Song, H.Y.
  • Yoon, Y.T.

Abstract

A deregulated market environment in power industries offers utilities or load serving entities the chance to make profit by pursuing a suitable operational strategy. However, the volatility of the real-time market clearing price raises a price risk issue because the load serving entity sells electricity to customers at a relatively frozen retail rate. One method to hedge price risk is to implement various dynamic pricing schemes in the retail sector in order to reflect the volatility of the real-time market clearing price to the retail rate. This paper presents several analyses for designing one such pricing scheme, namely critical peak pricing for a profit-maximizing load serving entity. Specifically, how the parameters of critical peak pricing affect profit based on the price responsiveness model of customers is analyzed. In this process, a method for solving the events scheduling problem is used as a tool for the analyses. Furthermore, we offer intuitive guidelines and rules for selecting those parameters that maximize the profit of the load serving entity. Finally, the suitability and practicality of the presented analyses are verified by numerical simulations with forecasted data on the real-time market clearing price and demand.

Suggested Citation

  • Park, S.C. & Jin, Y.G. & Song, H.Y. & Yoon, Y.T., 2015. "Designing a critical peak pricing scheme for the profit maximization objective considering price responsiveness of customers," Energy, Elsevier, vol. 83(C), pages 521-531.
    • Handle: RePEc:eee:energy:v:83:y:2015:i:c:p:521-531
    DOI: 10.1016/j.energy.2015.02.057
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    2. Katz, Jonas & Andersen, Frits Møller & Morthorst, Poul Erik, 2016. "Load-shift incentives for household demand response: Evaluation of hourly dynamic pricing and rebate schemes in a wind-based electricity system," Energy, Elsevier, vol. 115(P3), pages 1602-1616.
    3. Cui, Weiwei & Li, Lin, 2018. "A game-theoretic approach to optimize the Time-of-Use pricing considering customer behaviors," International Journal of Production Economics, Elsevier, vol. 201(C), pages 75-88.
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    5. Haider, Haider Tarish & See, Ong Hang & Elmenreich, Wilfried, 2016. "Residential demand response scheme based on adaptive consumption level pricing," Energy, Elsevier, vol. 113(C), pages 301-308.
    6. Alasseri, Rajeev & Tripathi, Ashish & Joji Rao, T. & Sreekanth, K.J., 2017. "A review on implementation strategies for demand side management (DSM) in Kuwait through incentive-based demand response programs," Renewable and Sustainable Energy Reviews, Elsevier, vol. 77(C), pages 617-635.
    7. Gržanić, M. & Capuder, T. & Zhang, N. & Huang, W., 2022. "Prosumers as active market participants: A systematic review of evolution of opportunities, models and challenges," Renewable and Sustainable Energy Reviews, Elsevier, vol. 154(C).
    8. Gazijahani, Farhad Samadi & Salehi, Javad, 2018. "Reliability constrained two-stage optimization of multiple renewable-based microgrids incorporating critical energy peak pricing demand response program using robust optimization approach," Energy, Elsevier, vol. 161(C), pages 999-1015.

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