IDEAS home Printed from https://ideas.repec.org/a/eee/eejocm/v42y2022ics1755534522000021.html
   My bibliography  Save this article

Capturing the effect of multiple social influence sources on the adoption of new transport technologies and services

Author

Listed:
  • Manca, Francesco
  • Sivakumar, Aruna
  • Polak, John W.

Abstract

This paper presents a conceptual and modelling framework that makes it possible to disentangle and quantify multiple social influence effects affecting the individual’s choice behaviour. The proposed structure simultaneously accounts for live social interaction effects, social influence processes of diffusion, translation and reflexivity, conformity processes related to social norms, such as the hypothetical adoption rate within a social network, and correlated effects related to psychometric attitudinal characteristics of peers. The modelling framework is applied to investigate the adoption of bike-sharing in a student cohort during a public transport strike. A joint hybrid choice model is estimated using a two-wave stated preference dataset and incorporating latent variables, social influence measures and live social interactions with dynamic ‘inertia’ processes. In this empirical context, results and sensitivity analyses show that the social influence variables are highly significant and explain part of the heterogeneity in choosing bike-sharing. A greater utility for this travel mode is associated with a greater hypothetical bike-sharing adoption and with live social interactions improving the understanding of the bike-sharing benefits. The results also suggest that conformity processes and social interaction effects can have a higher impact on the choice than correlated effects related to the attitudinal ‘propensity towards cars’ in the social network. This study, therefore, provides further evidence that, in the context of new technology adoptions, the choice is not only driven by explanatory variables that can be generally observed but may well be affected by social factors facilitating the exchange of information and the understanding of the individuals.

Suggested Citation

  • Manca, Francesco & Sivakumar, Aruna & Polak, John W., 2022. "Capturing the effect of multiple social influence sources on the adoption of new transport technologies and services," Journal of choice modelling, Elsevier, vol. 42(C).
    • Handle: RePEc:eee:eejocm:v:42:y:2022:i:c:s1755534522000021
    DOI: 10.1016/j.jocm.2022.100344
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1755534522000021
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jocm.2022.100344?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Cherchi, Elisabetta, 2017. "A stated choice experiment to measure the effect of informational and normative conformity in the preference for electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 88-104.
    3. González, Rosa Marina & Marrero, Ángel Simón & Cherchi, Elisabetta, 2017. "Testing for inertia effect when a new tram is implemented," Transportation Research Part A: Policy and Practice, Elsevier, vol. 98(C), pages 150-159.
    4. Wu, Lingling & Zhang, Junyi & Chikaraishi, Makoto, 2013. "Representing the influence of multiple social interactions on monthly tourism participation behavior," Tourism Management, Elsevier, vol. 36(C), pages 480-489.
    5. William A. Brock & Steven N. Durlauf, 2001. "Discrete Choice with Social Interactions," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 68(2), pages 235-260.
    6. Juan Carrasco & Eric Miller, 2006. "Exploring the propensity to perform social activities: a social network approach," Transportation, Springer, vol. 33(5), pages 463-480, September.
    7. Kim, Jinhee & Rasouli, Soora & Timmermans, Harry, 2014. "Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 71-85.
    8. Charles F. Manski, 1993. "Identification of Endogenous Social Effects: The Reflection Problem," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 60(3), pages 531-542.
    9. van Exel, N. Job A. & Rietveld, Piet, 2001. "Public transport strikes and traveller behaviour," Transport Policy, Elsevier, vol. 8(4), pages 237-246, October.
    10. Víctor Cantillo & Juan de Dios Ortúzar & Huw C. W. L. Williams, 2007. "Modeling Discrete Choices in the Presence of Inertia and Serial Correlation," Transportation Science, INFORMS, vol. 41(2), pages 195-205, May.
    11. Axsen, Jonn & TyreeHageman, Jennifer & Lentz, Andy, 2012. "Lifestyle practices and pro-environmental technology," Ecological Economics, Elsevier, vol. 82(C), pages 64-74.
    12. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    13. Kaplan, Sigal & Manca, Francesco & Nielsen, Thomas Alexander Sick & Prato, Carlo Giacomo, 2015. "Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior," Tourism Management, Elsevier, vol. 47(C), pages 34-46.
    14. Pan, Xiaofeng & Rasouli, Soora & Timmermans, Harry, 2019. "Modeling social influence using sequential stated adaptation experiments: A study of city trip itinerary choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 652-672.
    15. Maness, Michael & Cirillo, Cinzia & Dugundji, Elenna R., 2015. "Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior," Journal of Transport Geography, Elsevier, vol. 46(C), pages 137-150.
    16. Elisabetta Cherchi & Francesco Manca, 2011. "Accounting for inertia in modal choices: some new evidence using a RP/SP dataset," Transportation, Springer, vol. 38(4), pages 679-695, July.
    17. Manca, Francesco & Sivakumar, Aruna & Daina, Nicolò & Axsen, Jonn & Polak, John W, 2020. "Modelling the influence of peers’ attitudes on choice behaviour: Theory and empirical application on electric vehicle preferences," Transportation Research Part A: Policy and Practice, Elsevier, vol. 140(C), pages 278-298.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dzandu, Michael D. & Hanu, Charles & Amegbe, Hayford, 2022. "Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    2. Risdiyanto Risdiyanto & Ahmad Munawar & Muhammad Zudhy Irawan & Miftahul Fauziah & Prawira Fajarindra Belgiawan, 2022. "Why Do Students Choose Buses over Private Motorcycles and Motorcycle-Based Ride-Sourcing? A Hybrid Choice Approach," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    3. Guilhem Lecouteux & Léonard Moulin, 2023. "Cycling in the Aftermath of COVID-19: An Empirical Estimation of the Social Dynamics of Bicycle Adoption in Paris," GREDEG Working Papers 2023-02, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manca, Francesco & Sivakumar, Aruna & Daina, Nicolò & Axsen, Jonn & Polak, John W, 2020. "Modelling the influence of peers’ attitudes on choice behaviour: Theory and empirical application on electric vehicle preferences," Transportation Research Part A: Policy and Practice, Elsevier, vol. 140(C), pages 278-298.
    2. Pan, Xiaofeng & Rasouli, Soora & Timmermans, Harry, 2019. "Modeling social influence using sequential stated adaptation experiments: A study of city trip itinerary choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 652-672.
    3. Maness, Michael & Cirillo, Cinzia & Dugundji, Elenna R., 2015. "Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior," Journal of Transport Geography, Elsevier, vol. 46(C), pages 137-150.
    4. Di Ciommo, Floridea & Comendador, Julio & López-Lambas, María Eugenia & Cherchi, Elisabetta & Ortúzar, Juan de Dios, 2014. "Exploring the role of social capital influence variables on travel behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 68(C), pages 46-55.
    5. Maness, Michael & Cirillo, Cinzia, 2016. "An indirect latent informational conformity social influence choice model: Formulation and case study," Transportation Research Part B: Methodological, Elsevier, vol. 93(PA), pages 75-101.
    6. Sun, Ka Kit & He, Sylvia Y. & Thøgersen, John, 2022. "The purchase intention of electric vehicles in Hong Kong, a high-density Asian context, and main differences from a Nordic context," Transport Policy, Elsevier, vol. 128(C), pages 98-112.
    7. Thorhauge, Mikkel & Swait, Joffre & Cherchi, Elisabetta, 2020. "The habit-driven life: Accounting for inertia in departure time choices for commuting trips," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 272-289.
    8. Fred Feinberg & Elizabeth Bruch & Michael Braun & Brett Hemenway Falk & Nina Fefferman & Elea McDonnell Feit & John Helveston & Daniel Larremore & Blakeley B. McShane & Alice Patania & Mario L. Small, 2020. "Choices in networks: a research framework," Marketing Letters, Springer, vol. 31(4), pages 349-359, December.
    9. Herberz, Mario & Hahnel, Ulf J.J. & Brosch, Tobias, 2020. "The importance of consumer motives for green mobility: A multi-modal perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 102-118.
    10. Parady, Giancarlos & Frei, Andreas & Kowald, Matthias & Guidon, Sergio & Wicki, Michael & van den Berg, Pauline & Carrasco, Juan-Antonio & Arentze, Theo & Timmermans, Harry & Wellman, Barry & Takami, , 2021. "A comparative study of social interaction frequencies among social network members in five countries," Journal of Transport Geography, Elsevier, vol. 90(C).
    11. Hsieh, Hsu-Sheng, 2020. "Transport policy evaluation based on elasticity analysis with social interactions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 273-296.
    12. Pike, Susan & Lubell, Mark, 2018. "The conditional effects of social influence in transportation mode choice," Research in Transportation Economics, Elsevier, vol. 68(C), pages 2-10.
    13. Kiran Tomlinson & Austin R. Benson, 2022. "Graph-Based Methods for Discrete Choice," Papers 2205.11365, arXiv.org, revised Nov 2023.
    14. Schikofsky, Jan & Dannewald, Till & Kowald, Matthias, 2020. "Exploring motivational mechanisms behind the intention to adopt mobility as a service (MaaS): Insights from Germany," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 296-312.
    15. Rico Krueger & Akshay Vij & Taha H. Rashidi, 2018. "Normative beliefs and modality styles: a latent class and latent variable model of travel behaviour," Transportation, Springer, vol. 45(3), pages 789-825, May.
    16. Prateek Bansal & Daniel Horcher & Daniel J. Graham, 2020. "A Dynamic Choice Model with Heterogeneous Decision Rules: Application in Estimating the User Cost of Rail Crowding," Papers 2007.03682, arXiv.org.
    17. Wang, Kaili & Salehin, Mohammad Faizus & Nurul Habib, Khandker, 2021. "A discrete choice experiment on consumer’s willingness-to-pay for vehicle automation in the Greater Toronto Area," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 12-30.
    18. Timmer, Sebastian & Bösehans, Gustav & Henkel, Sven, 2023. "Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    19. Lissy Paix & Abu Toasin Oakil & Frank Hofman & Karst Geurs, 2022. "The influence of panel effects and inertia on travel cost elasticities for car use and public transport," Transportation, Springer, vol. 49(3), pages 989-1016, June.
    20. Jose J. Soto & Victor Cantillo & Julian Arellana, 2018. "Incentivizing alternative fuel vehicles: the influence of transport policies, attitudes and perceptions," Transportation, Springer, vol. 45(6), pages 1721-1753, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eejocm:v:42:y:2022:i:c:s1755534522000021. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-choice-modelling .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.