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A note on endogenous norms in a theory of conformity

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  • Gillen, Benjamin J.

Abstract

Trendsetters wish to be perceived as the type that defines normative behavior. Incorporating norm formation in Bernheim (1994)’s model yields equilibria with social considerations concentrating behavior, allowing multiple conformist pools. Refinements link each pooling equilibrium to a unique social norm.

Suggested Citation

  • Gillen, Benjamin J., 2015. "A note on endogenous norms in a theory of conformity," Economics Letters, Elsevier, vol. 129(C), pages 57-61.
    • Handle: RePEc:eee:ecolet:v:129:y:2015:i:c:p:57-61
    DOI: 10.1016/j.econlet.2015.01.017
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    References listed on IDEAS

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    1. Jean Tirole & Roland Bénabou, 2006. "Incentives and Prosocial Behavior," American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
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    5. Bernheim, B Douglas, 1994. "A Theory of Conformity," Journal of Political Economy, University of Chicago Press, vol. 102(5), pages 841-877, October.
    6. Abhijit V. Banerjee, 1992. "A Simple Model of Herd Behavior," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 107(3), pages 797-817.
    7. James Andreoni & B. Douglas Bernheim, 2009. "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects," Econometrica, Econometric Society, vol. 77(5), pages 1607-1636, September.
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    Cited by:

    1. Name-Correa, Alvaro J. & Yildirim, Huseyin, 2016. "“Giving” in to social pressure," Games and Economic Behavior, Elsevier, vol. 99(C), pages 99-116.

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    More about this item

    Keywords

    Social preferences; Conformity; Norm formation;
    All these keywords.

    JEL classification:

    • C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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