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Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies

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  • Margherita, Alessandro
  • Heikkilä, Marikka

Abstract

The COVID-19 emergency has urged companies to operate in new ways to face supply chain interruptions, shifts in customer demand, and risks to workforce health. The organizational ability to respond to critical contingencies is crucial for business leaders in the perspective of continuing business. In our research, we investigate the actions undertaken by 50 world-leading corporations to respond to the pandemic. Applying content analysis to web pages and social network posts, we extract 77 actions related to 13 sub-areas and integrate these into a five-level framework that encompasses operations, customer, workforce, leadership, and community-related responses. We also describe six illustrative company examples of how the emergency can generate opportunities for creating new value. The study advances the scholarly discussion on the impact of emergencies on business continuity and can help leaders define response strategies and actions in the current challenge.

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  • Margherita, Alessandro & Heikkilä, Marikka, 2021. "Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies," Business Horizons, Elsevier, vol. 64(5), pages 683-695.
  • Handle: RePEc:eee:bushor:v:64:y:2021:i:5:p:683-695
    DOI: 10.1016/j.bushor.2021.02.020
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    17. Oleksandra Mandych & Arkadii Mykytas & Tetiana Ustik & Svitlana Zaika & Olena Zaika, 2021. "The development of theoretical, methodological and practical recommendations of the innovative development vectors of business process reengineering and strategic management of enterprises," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 6(4(62)), pages 21-25.
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    20. Sarraf, Shagun & Kushwaha, Amit Kumar & Kar, Arpan Kumar & Dwivedi, Yogesh K. & Giannakis, Mihalis, 2024. "How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 – A mixed methods study," International Journal of Production Economics, Elsevier, vol. 267(C).
    21. Czakon, Wojciech & Hajdas, Monika & Radomska, Joanna, 2023. "Playing the wild cards: Antecedents of family firm resilience," Journal of Family Business Strategy, Elsevier, vol. 14(1).
    22. Drăgan, George Bogdan & Ben Arfi, Wissal & Tiberius, Victor & Ammari, Aymen, 2023. "Gravitating exogenous shocks to the next normal through entrepreneurial coopetive interactions: A PLS-SEM and fsQCA approach," Journal of Business Research, Elsevier, vol. 157(C).

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