IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i19p10654-d642966.html
   My bibliography  Save this article

Strategies for Creative Tourism Activities in Pandemic Contexts: The Case of the ‘Saídas de Mestre’ Project

Author

Listed:
  • Noemi Marujo

    (CIDEHUS—Interdisciplinary Centre for History, Culture and Societies, University of Évora, 7000-809 Évora, Portugal)

  • Maria do Rosário Borges

    (CIDEHUS—Interdisciplinary Centre for History, Culture and Societies, University of Évora, 7000-809 Évora, Portugal)

  • Jaime Serra

    (CIDEHUS—Interdisciplinary Centre for History, Culture and Societies, University of Évora, 7000-809 Évora, Portugal)

  • Rosa Coelho

    (MARCA-ADL, 7050-191 Montemor-o-Novo, Portugal)

Abstract

The development of creative tourism in small towns in rural areas has been the subject of growing interest and research from different perspectives. As part of the national CREATOUR project, which took place in Portugal over about four years, various organisations with relevant activity in the cultural aspect of creative tourism were analysed, constituting a successful reference at a national and international level. However, since mid-2020, the health crisis owing to the pandemic made it necessary to reflect and work under new circumstances for tourism, in contexts not previously planned for, and at the same time as continuing to champion sustainable development. It is in this context that the present study emerges, the aim of which is to identify organizations’ strategies for adaptation within the scope of creative tourism activities in a pandemic situation. This empirical approach is anchored in the case study of the activities of the ‘Saídas de Mestre’ project based on intangible cultural heritage, using in-depth analysis of strategies developed to mitigate the effects of supply and demand constraints. The results show that there was no disintegration of the supply structure, as planned, due to the fact that creative activities are based on the valorisation of the principles of sustainable development and, therefore, depend on endogenous resources and local agents, who remained accessible.

Suggested Citation

  • Noemi Marujo & Maria do Rosário Borges & Jaime Serra & Rosa Coelho, 2021. "Strategies for Creative Tourism Activities in Pandemic Contexts: The Case of the ‘Saídas de Mestre’ Project," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10654-:d:642966
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/19/10654/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/19/10654/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Margherita, Alessandro & Heikkilä, Marikka, 2021. "Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies," Business Horizons, Elsevier, vol. 64(5), pages 683-695.
    2. Margherita, Alessandro & Elia, Gianluca & Klein, Mark, 2021. "Managing the COVID-19 emergency: A coordination framework to enhance response practices and actions," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    3. Chuanyi Wang & Zhe Cheng & Xiao-Guang Yue & Michael McAleer, 2020. "Risk Management of COVID-19 by Universities in China," JRFM, MDPI, vol. 13(2), pages 1-6, February.
    4. Cristina Maria Păcurar & Ruxandra-Gabriela Albu & Victor Dan Păcurar, 2021. "Tourist Route Optimization in the Context of Covid-19 Pandemic," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    5. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cláudia Seabra & Ketan Bhatt, 2022. "Tourism Sustainability and COVID-19 Pandemic: Is There a Positive Side?," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    2. Ketan Bhatt & Claudia Seabra & Sunil Kumar Kabia & Kumar Ashutosh & Amit Gangotia, 2022. "COVID Crisis and Tourism Sustainability: An Insightful Bibliometric Analysis," Sustainability, MDPI, vol. 14(19), pages 1-23, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    2. Monika Małgorzata Wojcieszak-Zbierska & Anna Jęczmyk & Jan Zawadka & Jarosław Uglis, 2020. "Agritourism in the Era of the Coronavirus (COVID-19): A Rapid Assessment from Poland," Agriculture, MDPI, vol. 10(9), pages 1-19, September.
    3. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    4. Iva Gregurec & Martina Tomičić Furjan & Katarina Tomičić-Pupek, 2021. "The Impact of COVID-19 on Sustainable Business Models in SMEs," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    5. Fatma Lestari & Margaret Cook & Kelly Johnstone & Miranda Surya Wardhany & Robiana Modjo & Baiduri Widanarko & Devie Fitri Octaviani, 2022. "COVID-19 in the Workplace in Indonesia," Sustainability, MDPI, vol. 14(5), pages 1-23, February.
    6. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    7. Xiang Lin & Martin Thomas Falk, 2022. "Nordic stock market performance of the travel and leisure industry during the first wave of Covid-19 pandemic," Tourism Economics, , vol. 28(5), pages 1240-1257, August.
    8. Garaus, Marion & Hudáková, Melánia, 2022. "The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline," Journal of Air Transport Management, Elsevier, vol. 103(C).
    9. Gheorghe Cristian Popescu & Monica Popescu, 2022. "COVID-19 pandemic and agriculture in Romania: effects on agricultural systems, compliance with restrictions and relations with authorities," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(2), pages 557-567, April.
    10. Chopdar, Prasanta Kr & Paul, Justin & Prodanova, Jana, 2022. "Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    11. Xie, Junyi & Ifie, Kemefasu & Gruber, Thorsten, 2022. "The dual threat of COVID-19 to health and job security – Exploring the role of mindfulness in sustaining frontline employee-related outcomes," Journal of Business Research, Elsevier, vol. 146(C), pages 216-227.
    12. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    13. László Könnyid & Zsuzsanna Váradi & Zsombor Nagy & Noémi Ilyés & Orsolya H. Horváth, 2022. "The Changes in the Demographic Characteristics and Spatial Structure of Tourism Demand in the West Balaton Region’s Spa Cities," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    14. Da Van Huynh & Thuy Thi Kim Truong & Long Hai Duong & Nhan Trong Nguyen & Giang Vu Huong Dao & Canh Ngoc Dao, 2021. "The COVID-19 Pandemic and Its Impacts on Tourism Business in a Developing City: Insight from Vietnam," Economies, MDPI, vol. 9(4), pages 1-17, November.
    15. Md. Mahmudul Alam & Haitian Wei & Abu N. M. Wahid, 2021. "COVID‐19 outbreak and sectoral performance of the Australian stock market: An event study analysis," Australian Economic Papers, Wiley Blackwell, vol. 60(3), pages 482-495, September.
    16. Mohamed Saeudy & Ali Meftah Gerged & Khaldoon Albitar, 2022. "Accounting Perspectives on The Business Value of Big Data During and Beyond The COVID-19 Pandemic," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(2), pages 174-199, June.
    17. Samuel Raine & Amy Liu & Joel Mintz & Waseem Wahood & Kyle Huntley & Farzanna Haffizulla, 2020. "Racial and Ethnic Disparities in COVID-19 Outcomes: Social Determination of Health," IJERPH, MDPI, vol. 17(21), pages 1-16, November.
    18. Anna Tokarz-Kocik & Anna Bera & Karolina Drela & Agnieszka Malkowska, 2023. "The Impact of the COVID-19 Pandemic on the Labour Market in the Hotel Industry: Selected Conditions in Poland," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    19. Salinas Fernández, José Antonio & Guaita Martínez, José Manuel & Martín Martín, José María, 2022. "An analysis of the competitiveness of the tourism industry in a context of economic recovery following the COVID19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    20. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:19:p:10654-:d:642966. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.