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Got slogan? Guidelines for creating effective slogans

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  • Kohli, Chiranjeev
  • Leuthesser, Lance
  • Suri, Rajneesh

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  • Kohli, Chiranjeev & Leuthesser, Lance & Suri, Rajneesh, 2007. "Got slogan? Guidelines for creating effective slogans," Business Horizons, Elsevier, vol. 50(5), pages 415-422.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:5:p:415-422
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    References listed on IDEAS

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    1. Kohli, Chiranjeev & Suri, Rajneesh, 2002. "Creating effective logos: Insights from theory and practice," Business Horizons, Elsevier, vol. 45(3), pages 58-64.
    2. McQuarrie, Edward F & Mick, David Glen, 1999. "Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 37-54, June.
    3. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
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    3. Paulo SILVEIRA & Susana GALVÃO & Graça PENTEADO, 2017. "“Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness," LUMEN Proceedings, Editura Lumen, vol. 1(1), pages 820-831, December.
    4. Ulla Hakala, 2025. "Using AI in the creation of municipality slogans," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 21(1), pages 81-92, March.
    5. Eva Tuckyta Sari Sujatna & Heriyanto & Kasno Pamungkas & Larasati Puspa Martani Sugianto, 2022. "‘Let’s Take a Look...’: Textual Meaning of the UNESCO Global Geoparks Slogans," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, May.
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    7. Hongjie Dong & Minli Zhou & Dewei Che & Adams Bodomo, 2020. "If the Coronavirus Doesn’t Scare You, the Banners Will—A Case Study of Early COVID-19 Banners," IJERPH, MDPI, vol. 17(24), pages 1-19, December.
    8. Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
    9. Yongchao Chen & Yanyan Hou, 2026. "Impacts of design aesthetics, brand equity, and trust on electric vehicle purchase intention: an empirical study," Journal of Brand Management, Palgrave Macmillan, vol. 33(1), pages 54-72, January.
    10. Mosarrat Farhana, 2012. "Brand Elements Lead to Brand Equity: Differentiate or Die," Information Management and Business Review, AMH International, vol. 4(4), pages 223-233.
    11. Yao Song & Yan Luximon, 2019. "Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective," Sustainability, MDPI, vol. 11(5), pages 1-15, March.
    12. Paulo SILVEIRA & Susana GALVÃO & Graça PENTEADO, 2017. "“Yes They Can?†- An Empirical Study on the Effect of Slogans in Brand Awareness," Book chapters-LUMEN Proceedings, in: Camelia IGNATESCU & Antonio SANDU & Tomita CIULEI (ed.), Rethinking Social Action. Core Values in Practice, edition 1, volume 1, chapter 75, pages 820-831, Editura Lumen.
    13. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.
    14. Gianluca Fiocchi & Mona Seyed Esfahani, 2024. "Exploring the uniqueness of distinctive brand assets within the UK automotive industry," Journal of Brand Management, Palgrave Macmillan, vol. 31(1), pages 1-15, January.

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