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Creating effective logos: Insights from theory and practice

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  • Kohli, Chiranjeev
  • Suri, Rajneesh

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  • Kohli, Chiranjeev & Suri, Rajneesh, 2002. "Creating effective logos: Insights from theory and practice," Business Horizons, Elsevier, vol. 45(3), pages 58-64.
    • Handle: RePEc:eee:bushor:v:45:y:2002:i:3:p:58-64
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    Cited by:

    1. Jahanvash Karim & Zainab Bibi & Faisal Aftab, 2016. "The Moderating Role Of Religiosity On The Relationship Between Satisfaction With Work-Life Balance And Job Satisfaction," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 12(2), pages 12-11.
    2. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
    3. Kohli, Chiranjeev & Leuthesser, Lance & Suri, Rajneesh, 2007. "Got slogan? Guidelines for creating effective slogans," Business Horizons, Elsevier, vol. 50(5), pages 415-422.
    4. Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009. "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, vol. 28(5), pages 968-985, 09-10.
      • van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008. "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management ERS-2008-055-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Farooq-E Azam Cheema & Saba Rehman & Sayma Zia & Mustaghis Ur Rehman4, 2016. "Do Taglines Have A Positive Impact On Building The Brand Perception? A Case Study On Kit Kat," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 12(1), pages 52-64.
    6. Guido, Gianluigi & Pichierri, Marco & Nataraajan, Rajan & Pino, Giovanni, 2016. "Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories," Journal of Business Research, Elsevier, vol. 69(12), pages 6048-6057.
    7. Sigurdsson, Valdimar & Larsen, Nils Magne & Folwarczny, Michał & Fagerstrøm, Asle & Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen, 2023. "The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags," Journal of Business Research, Elsevier, vol. 154(C).
    8. Foroudi, Pantea & Melewar, T.C. & Gupta, Suraksha, 2014. "Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting," Journal of Business Research, Elsevier, vol. 67(11), pages 2269-2281.
    9. Angie Chung & Dennis F. Kinsey, 2019. "An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology," Corporate Reputation Review, Palgrave Macmillan, vol. 22(3), pages 89-100, August.
    10. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles, 2019. "Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia," Journal of Business Research, Elsevier, vol. 98(C), pages 15-32.

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