IDEAS home Printed from https://ideas.repec.org/a/eee/appene/v134y2014icp392-400.html
   My bibliography  Save this article

Responsible technology acceptance: Model development and application to consumer acceptance of Smart Grid technology

Author

Listed:
  • Broman Toft, Madeleine
  • Schuitema, Geertje
  • Thøgersen, John

Abstract

As a response to climate change and the desire to gain independence from imported fossil fuels, there is a pressure to increase the proportion of electricity from renewable sources which is one of the reasons why electricity grids are currently being turned into Smart Grids. In this paper, we focus on private consumers’ acceptance of having Smart Grid technology installed in their home. We analyse acceptance in a combined framework of the Technology Acceptance Model and the Norm Activation Model. We propose that individuals are only likely to accept Smart Grid technology if they assess usefulness in terms of a positive impact for society and the environment. Therefore, we expect that Smart Grid technology acceptance can be better explained when the well-known technology acceptance parameters included in the Technology Acceptance Model are supplemented by moral norms as suggested by the Norm Activation Model. We tested this proposition by means of an online survey of Danish (N=323), Norwegian (N=303) and Swiss (N=324) private consumers. The study confirms that adding personal norms to the independent variables of the Technology Acceptance Model leads to a significant increase in the explained variance in consumer acceptance of Smart Grid technology in all three countries.

Suggested Citation

  • Broman Toft, Madeleine & Schuitema, Geertje & Thøgersen, John, 2014. "Responsible technology acceptance: Model development and application to consumer acceptance of Smart Grid technology," Applied Energy, Elsevier, vol. 134(C), pages 392-400.
    • Handle: RePEc:eee:appene:v:134:y:2014:i:c:p:392-400
    DOI: 10.1016/j.apenergy.2014.08.048
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0306261914008599
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.apenergy.2014.08.048?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Read, Wayne & Robertson, Nichola & McQuilken, Lisa, 2011. "A novel romance: The Technology Acceptance Model with emotional attachment," Australasian marketing journal, Elsevier, vol. 19(4), pages 223-229.
    2. Geelen, Daphne & Reinders, Angèle & Keyson, David, 2013. "Empowering the end-user in smart grids: Recommendations for the design of products and services," Energy Policy, Elsevier, vol. 61(C), pages 151-161.
    3. Biel, Anders & Thogersen, John, 2007. "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 93-112, January.
    4. Krishnamurti, Tamar & Schwartz, Daniel & Davis, Alexander & Fischhoff, Baruch & de Bruin, Wändi Bruine & Lave, Lester & Wang, Jack, 2012. "Preparing for smart grid technologies: A behavioral decision research approach to understanding consumer expectations about smart meters," Energy Policy, Elsevier, vol. 41(C), pages 790-797.
    5. Gangale, Flavia & Mengolini, Anna & Onyeji, Ijeoma, 2013. "Consumer engagement: An insight from smart grid projects in Europe," Energy Policy, Elsevier, vol. 60(C), pages 621-628.
    6. Broeer, Torsten & Fuller, Jason & Tuffner, Francis & Chassin, David & Djilali, Ned, 2014. "Modeling framework and validation of a smart grid and demand response system for wind power integration," Applied Energy, Elsevier, vol. 113(C), pages 199-207.
    7. Wissner, Matthias, 2011. "The Smart Grid - A saucerful of secrets?," Applied Energy, Elsevier, vol. 88(7), pages 2509-2518, July.
    8. Lund, Henrik, 2007. "Renewable energy strategies for sustainable development," Energy, Elsevier, vol. 32(6), pages 912-919.
    9. Krupka, Erin & Weber, Roberto A., 2009. "The focusing and informational effects of norms on pro-social behavior," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 307-320, June.
    10. McCalley, L. T. & Midden, Cees J. H., 2002. "Energy conservation through product-integrated feedback: The roles of goal-setting and social orientation," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 589-603, October.
    11. Biegel, Benjamin & Hansen, Lars Henrik & Stoustrup, Jakob & Andersen, Palle & Harbo, Silas, 2014. "Value of flexible consumption in the electricity markets," Energy, Elsevier, vol. 66(C), pages 354-362.
    12. Huijts, N.M.A. & De Groot, J.I.M. & Molin, E.J.E. & van Wee, B., 2013. "Intention to act towards a local hydrogen refueling facility: Moral considerations versus self-interest," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 63-74.
    13. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    14. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    15. J. W. Bolderdijk & L. Steg & E. S. Geller & P. K. Lehman & T. Postmes, 2013. "Comparing the effectiveness of monetary versus moral motives in environmental campaigning," Nature Climate Change, Nature, vol. 3(4), pages 413-416, April.
    16. Clastres, Cédric, 2011. "Smart grids: Another step towards competition, energy security and climate change objectives," Energy Policy, Elsevier, vol. 39(9), pages 5399-5408, September.
    17. Cédric Clastres, 2011. "Smart grids : Another step towards competition, energy security and climate change objectives," Post-Print halshs-00617702, HAL.
    18. Moura, Pedro S. & de Almeida, Aníbal T., 2010. "The role of demand-side management in the grid integration of wind power," Applied Energy, Elsevier, vol. 87(8), pages 2581-2588, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lopes, Marta A.R. & Henggeler Antunes, Carlos & Janda, Kathryn B. & Peixoto, Paulo & Martins, Nelson, 2016. "The potential of energy behaviours in a smart(er) grid: Policy implications from a Portuguese exploratory study," Energy Policy, Elsevier, vol. 90(C), pages 233-245.
    2. Yanshan Yu & Jin Yang & Bin Chen, 2012. "The Smart Grids in China—A Review," Energies, MDPI, vol. 5(5), pages 1-18, May.
    3. Kendel, Adnane & Lazaric, Nathalie & Maréchal, Kevin, 2017. "What do people ‘learn by looking’ at direct feedback on their energy consumption? Results of a field study in Southern France," Energy Policy, Elsevier, vol. 108(C), pages 593-605.
    4. Lin, Chen-Chun & Yang, Chia-Han & Shyua, Joseph Z., 2013. "A comparison of innovation policy in the smart grid industry across the pacific: China and the USA," Energy Policy, Elsevier, vol. 57(C), pages 119-132.
    5. Zheng Ma & Alla Asmussen & Bo Nørregaard Jørgensen, 2018. "Industrial Consumers’ Smart Grid Adoption: Influential Factors and Participation Phases," Energies, MDPI, vol. 11(1), pages 1-20, January.
    6. Aurelie Tricoire, 2015. "Uncertainty, vision, and the vitality of the emerging smart grid," Post-Print hal-02351994, HAL.
    7. IqtiyaniIlham, Nur & Hasanuzzaman, M. & Hosenuzzaman, M., 2017. "European smart grid prospects, policies, and challenges," Renewable and Sustainable Energy Reviews, Elsevier, vol. 67(C), pages 776-790.
    8. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    9. Valor, Carmen & Escudero, Carmen & Labajo, Victoria & Cossent, Rafael, 2019. "Effective design of domestic energy efficiency displays: A proposed architecture based on empirical evidence," Renewable and Sustainable Energy Reviews, Elsevier, vol. 114(C), pages 1-1.
    10. Kovacic, Zora & Giampietro, Mario, 2015. "Empty promises or promising futures? The case of smart grids," Energy, Elsevier, vol. 93(P1), pages 67-74.
    11. Ponce, Pedro & Polasko, Kenneth & Molina, Arturo, 2016. "End user perceptions toward smart grid technology: Acceptance, adoption, risks, and trust," Renewable and Sustainable Energy Reviews, Elsevier, vol. 60(C), pages 587-598.
    12. Claire Bergaentzlé, 2012. "Particularités d'adoption des compteurs intelligents au Royaume-Uni et en Allemagne : entre marchés de comptage libéralisé et règles à mettre en place pour un réel smart grid intégré," Post-Print halshs-00793322, HAL.
    13. Mehmet Efe Biresselioglu & Muhittin Hakan Demir & Sebnem Altinci, 2022. "Understanding the Citizen’s Role in the Transition to a Smart Energy System: Are We Ready?," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    14. Friedrich Chasin & Ute Paukstadt & Patrick Ullmeyer & Jörg Becker, 2020. "Creating Value From Energy Data: A Practitioner’s Perspective on Data-Driven Smart Energy Business Models," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 565-597, October.
    15. Diestelmeier, Lea, 2019. "Changing power: Shifting the role of electricity consumers with blockchain technology – Policy implications for EU electricity law," Energy Policy, Elsevier, vol. 128(C), pages 189-196.
    16. Eunice Espe & Vidyasagar Potdar & Elizabeth Chang, 2018. "Prosumer Communities and Relationships in Smart Grids: A Literature Review, Evolution and Future Directions," Energies, MDPI, vol. 11(10), pages 1-24, September.
    17. Rae, Callum & Kerr, Sandy & Maroto-Valer, M. Mercedes, 2020. "Upscaling smart local energy systems: A review of technical barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 131(C).
    18. Lund, Peter D. & Lindgren, Juuso & Mikkola, Jani & Salpakari, Jyri, 2015. "Review of energy system flexibility measures to enable high levels of variable renewable electricity," Renewable and Sustainable Energy Reviews, Elsevier, vol. 45(C), pages 785-807.
    19. Goldbach, Kristin & Rotaru, Andreea Mihaela & Reichert, Stefan & Stiff, George & Gölz, Sebastian, 2018. "Which digital energy services improve energy efficiency? A multi-criteria investigation with European experts," Energy Policy, Elsevier, vol. 115(C), pages 239-248.
    20. Nilsson, Anders & Lazarevic, David & Brandt, Nils & Kordas, Olga, 2018. "Household responsiveness to residential demand response strategies: Results and policy implications from a Swedish field study," Energy Policy, Elsevier, vol. 122(C), pages 273-286.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:appene:v:134:y:2014:i:c:p:392-400. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/405891/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.