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Evaluating micro-irrigation system performance through assessment of farmers' satisfaction: implications for adoption, longevity, and water use efficiency

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  • Rouzaneh, Davoud
  • Yazdanpanah, Masoud
  • Jahromi, Arman Bakhshi

Abstract

It is generally recognized that the success of agricultural innovations depends to a large extent on farmers’ satisfaction with them. ٌWhile the acceptance of drip irrigation among Iranian farmers is low, this study aims to investigate farmers' satisfaction with drip irrigation technology and related factors. The European satisfaction model (ESM) was used to achieve this aim. A cross-sectional paper-based survey was conducted among farmers (n = 174) in the Behbahan county of southwest Iran. The ESM analysis results showed that perceived “hard” quality was positive in predicting perceived value. Results also indicated that perceived value, perceived image, and both "hard" and "human" quality directly affected farmers’ satisfaction. These four variables were able to predict 68% variance in farmers’ satisfaction. Moreover, loyalty was firmly positively affected by satisfaction and perceived image. Based on these results, policies were suggested to increase farmers' satisfaction and, consequently, to extend drip irrigation among Iranian farmers.

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  • Rouzaneh, Davoud & Yazdanpanah, Masoud & Jahromi, Arman Bakhshi, 2021. "Evaluating micro-irrigation system performance through assessment of farmers' satisfaction: implications for adoption, longevity, and water use efficiency," Agricultural Water Management, Elsevier, vol. 246(C).
    • Handle: RePEc:eee:agiwat:v:246:y:2021:i:c:s0378377420321995
    DOI: 10.1016/j.agwat.2020.106655
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    1. Masoud Yazdanpanah & Kurt Klein & Tahereh Zobeidi & Stefan Sieber & Katharina Löhr, 2022. "Why Have Economic Incentives Failed to Convince Farmers to Adopt Drip Irrigation in Southwestern Iran?," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
    2. Biao Zhang & Sang Fu, 2023. "Can Farmers’ Satisfaction with Green Production Policies Be Explained by Policy Structure and Policy Implementation? Evidence from China," Sustainability, MDPI, vol. 15(12), pages 1-19, June.
    3. Akbar Khan Khajjak & Tehmina Mangan, 2022. "Factors Influencing Water Saving Measures and Water-Use Efficiency of Wheat Growers in Sindh, Pakistan," Journal of Economic Impact, Science Impact Publishers, vol. 4(2), pages 115-123.
    4. Yongfeng Tan & Apurbo Sarkar & Airin Rahman & Lu Qian & Waqar Hussain Memon & Zharkyn Magzhan, 2021. "Does External Shock Influence Farmer’s Adoption of Modern Irrigation Technology?—A Case of Gansu Province, China," Land, MDPI, vol. 10(8), pages 1-16, August.
    5. Zobeidi, Tahereh & Yaghoubi, Jafar & Yazdanpanah, Masoud, 2022. "Farmers’ incremental adaptation to water scarcity: An application of the model of private proactive adaptation to climate change (MPPACC)," Agricultural Water Management, Elsevier, vol. 264(C).

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