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Does gender matter when using cheap talk in contingent valuation studies?


  • Pierre-Alexandre Mahieu

    () (University of Rouen, France)


Cheap talk is frequently used in contingent valuation surveys in an attempt to mitigate hypothetical bias. This paper aims at investigating in two case studies whether the effects of cheap talk on willingness-to-pay depend on the gender of the participants. Results of the two studies point in different directions. In one study, cheap talk influences both men's and women's willingness-to-pay while in the other one, it only influences women's willingness-to-pay. A possible explanation is discussed.

Suggested Citation

  • Pierre-Alexandre Mahieu, 2010. "Does gender matter when using cheap talk in contingent valuation studies?," Economics Bulletin, AccessEcon, vol. 30(4), pages 2955-2961.
  • Handle: RePEc:ebl:ecbull:eb-10-00595

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    References listed on IDEAS

    1. Tanya O’Garra & Susana Mourato, 2007. "Public Preferences for Hydrogen Buses: Comparing Interval Data, OLS and Quantile Regression Approaches," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 36(4), pages 389-411, April.
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    1. Ladenburg, Jacob & Olsen, Søren Bøye, 2014. "Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys," Resource and Energy Economics, Elsevier, vol. 37(C), pages 39-63.
    2. Pierre-Alexandre Mahieu & Pere Riera & Marek Giergiczny, 2012. "The influence of cheap talk on willingness-to-pay ranges: some empirical evidence from a contingent valuation study," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 55(6), pages 753-763, September.
    3. Pierre-Alexandre Mahieu & Romain Craste & Bengt Kriström & Pere Riera, 2014. "Non-market valuation in France: An overview of the research activity," Working Papers hal-01087365, HAL.
    4. Varela, Elsa & Mahieu, Pierre-Alexandre & Giergiczny, Marek & Riera, Pere & Soliño, Mario, 2014. "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain," Journal of Forest Economics, Elsevier, vol. 20(3), pages 212-222.
    5. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    6. Quainoo, Ruth & Petrolia, Daniel, 2018. "Mitigating Hypothetical Bias: An Application to WTP for Beach Conditions Information," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266715, Southern Agricultural Economics Association.
    7. Penn, Jerrod & Hu, Wuyang, 2019. "Cheap talk efficacy under potential and actual Hypothetical Bias: A meta-analysis," Journal of Environmental Economics and Management, Elsevier, vol. 96(C), pages 22-35.

    More about this item


    cheap talk; contingent valuation; hypothetical bias; gender;

    JEL classification:

    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics


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