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Social Farming Rural Development Strategy

Author

Listed:
  • Adrian Gheorghe ZUGRAVU

    (Dunarea de Jos University of Galati, Romania)

  • Ionica SOARE

    (isoare@ugal.ro)

Abstract

The paper follows two main objectives: to understand farmers’ perception and image of social services and to identify communication levers in order to improve the perceived image of social farming. Orientations in terms of communication are product-focused and aim at enhancing the reputation of social farming consequently with impact on rural development. This paper conducted a questionnaire survey of Romanian farmers’ perception toward social agricultural. The empirical study indicated that farmers shown different awareness to social farming.

Suggested Citation

  • Adrian Gheorghe ZUGRAVU & Ionica SOARE, 2013. "Social Farming Rural Development Strategy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 54-60.
    • Handle: RePEc:ddj:fseeai:y:2013:i:3:p:54-60
    as

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    File URL: http://www.eia.feaa.ugal.ro/images/eia/2013_3/ZugravuSoare.pdf
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    References listed on IDEAS

    as
    1. Carlo Borzaga, 2013. "Social enterprise," Chapters, in: Luigino Bruni & Stefano Zamagni (ed.), Handbook on the Economics of Reciprocity and Social Enterprise, chapter 32, pages 318-326, Edward Elgar Publishing.
    2. Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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