Assessing the concept of innovative business model with regard to IT enterprise

Motivation: The complexity and dynamic changes of external conditions necessary for enterprises to function and increased competition in the local and global markets impose constant search for the most effective business model for the development of organizations. Its accurate identification and measurement influence the utilization of internal capacity of organizations, market opportunities and application of adequate instruments of competition. Aim: The purpose of this study is to perform a synthesis of the theoretical framework concerning business models. The empirical part presents the conceptualization and descriptions of a real business model. It has been developed by a Polish IT (information technology) enterprise for the implementation of modern technological-programming solutions on the international market. Particular attention is paid to the potential of intellectual resources and the value proposition offered by the enterprise. Results: The research findings reveal the existence of interdependencies between intellectual potential of staff members and success in business practice. By creating and implementing innovative business model, the enterprise must take into account the context of micro-business as well as social, economic and political environments in which it operates and the goals and mission of its activity. The conducted research attempts to explain the concept of an innovative business model and confirms that domestic market often turns out to be too small for the needs of growing young technology enterprises.