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A framework for business model development in technology-driven start-ups

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  • Albøge, Kristian Groth
  • Andersen, Jesper Gyldenlev
  • Lueg, Rainer
  • Nielsen, Kristian Posselt

Abstract

We propose a framework to explain how business models develop in technology-driven start-up companies using a case study from Scandinavia. We suggest that existing frameworks assume a linear decision process that ignores the company’s course of experimenting under environmental uncertainty. Our proposed framework acknowledges how a start-up makes several iterative and path-dependent decisions to create several business model prototypes before eventually making the irreversible strategic choice of which one to implement.

Suggested Citation

  • Albøge, Kristian Groth & Andersen, Jesper Gyldenlev & Lueg, Rainer & Nielsen, Kristian Posselt, 2015. "A framework for business model development in technology-driven start-ups," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(1), pages 67-80.
    • Handle: RePEc:nms:untern:10.5771/0042-059x-2015-1-67
    DOI: 10.5771/0042-059X-2015-1-67
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    References listed on IDEAS

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