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What do business models do? Narratives, calculation and market exploration

Author

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  • Liliana Doganova

    (CSI i3 - Centre de Sociologie de l'Innovation i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique)

  • Marie Eyquem-Renault

    (CSI i3 - Centre de Sociologie de l'Innovation i3 - MINES ParisTech - École nationale supérieure des mines de Paris - PSL - PSL Research University - CNRS - Centre National de la Recherche Scientifique, ESDES - École de management de Lyon - Université Catholique de Lyon)

Abstract

Building on a case study of an entrepreneurial venture, we investigate the role played by business models in the innovation process. Rather than debating their accuracy and efficiency, we adopt a pragmatic approach to business models -- we examine them as market devices, focusing on their materiality, use and dynamics. Taking into account the variety of its forms, which range from corporate presentations to business plans, we show that the business model is a narrative and calculative device that allows entrepreneurs to explore a market and plays a performative role by contributing to the construction of the techno-economic network of an innovation.WP abstract: Analyzes the uses and functions of business models through original, qualitative case studies focused on research-based spin-offs.

Suggested Citation

  • Liliana Doganova & Marie Eyquem-Renault, 2009. "What do business models do? Narratives, calculation and market exploration," Post-Print halshs-00347615, HAL.
  • Handle: RePEc:hal:journl:halshs-00347615
    DOI: 10.1016/j.respol.2009.08.002
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00347615
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    References listed on IDEAS

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    Cited by:

    1. Boutary, Martine & Monnoyer, Marie-Christine, 2014. "When SMEs think about delocalization: Theoretical issues," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40520, May.
    2. Rivera von Hagen, Francisco & Marinao, Osvaldo & Mulder, Nanno, 2014. "Information technology enabled services in Chile: A new export niche?," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40529, May.
    3. Sauvé, Pierre, 2014. "Latin Americaʹs emergence in global services: a new driver of structural change in the region?," Papers 664, World Trade Institute.
    4. Kshetri, Nir & Cardona, Marleny & Díaz, Hugo & Castiblanco, Suelen, 2014. "The Colombian outsourcing and offshoring industry: The effects of institutions and agglomeration economies," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40524, May.
    5. Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Good fences make good neighbors? Directions and safeguards in alliances on business model innovation," Journal of Business Research, Elsevier, vol. 69(11), pages 5196-5202.
    6. Jolly, Suyash & Raven, R.P.J.M., 2015. "Collective institutional entrepreneurship and contestations in wind energy in India," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 999-1011.
    7. repec:eee:tefoso:v:125:y:2017:i:c:p:21-37 is not listed on IDEAS
    8. Rocha, Fábio Neves & Silva e Meirelles, Dimária, 2014. "Winning through specialization: The role of the business model in value creation," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40532, May.
    9. Ramírez, Paulina, 2014. "National innovation systems and learning, upgrading and innovation in services GVCs: Lessons from India, Ireland and Eastern Europe," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40519, May.
    10. Pozas, María de los Ángeles, 2014. "Scientific-technical services for the pharmaceutical industry in Mexico," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 40531, May.

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