IDEAS home Printed from https://ideas.repec.org/a/col/000520/021178.html
   My bibliography  Save this article

Propuesta de innovación comercial para garantizar la sostenibilidad de una asociación de mujeres rurales: el caso de ASOMMUC

Author

Listed:
  • María Eugenia Londoño Escobar

    (Corporación Universitaria Minuto de Dios)

  • José Daniel Ballén Briceño

    (Corporación Universitaria Minuto de Dios)

  • Sigifredo Serna Ospina

    (Corporación Universitaria Minuto de Dios)

Abstract

El objetivo de este artículo, es describir una propuesta de innovación comercial para garantizar la sostenibilidad de una asociación de mujeres rurales - ASOMMUC - localizada en una zona rural alejada de los principales centros urbanos del suroccidente de Colombia. La metodología empleada es la ruta de innovación social del PCIS (Parque Científico de Innovación Social de la Corporación Universitaria Minuto de Dios), donde se construyó junto a la asociación, una propuesta de innovación comercial para aumentar las ventas de sus productos. Esta propuesta fue validada en el mercado con un PMV (Producto Mínimo Viable) instalado en un corredor comercial perteneciente a una nueva ruta gastronómica de la región, con el fin de realizar ventas directas, evitar la intermediación y respaldar una mayor rentabilidad en las ventas de la asociación. El PMV resultó con ingresos superiores en un 67% respecto a experiencias de ventas similares en la asociación. Finalmente, con la sistematización de esta experiencia, se propone un modelo conceptual para dinamizar la comercialización de los productos de asociaciones rurales, el cual puede ser escalable a otras organizaciones latinoamericanas, con los respectivos ajustes a sus propios contextos territoriales.

Suggested Citation

  • María Eugenia Londoño Escobar & José Daniel Ballén Briceño & Sigifredo Serna Ospina, 2024. "Propuesta de innovación comercial para garantizar la sostenibilidad de una asociación de mujeres rurales: el caso de ASOMMUC," Revista Tendencias, Universidad de Narino, vol. 25(2), pages 143-168.
    • Handle: RePEc:col:000520:021178
    as

    Download full text from publisher

    File URL: https://revistas.udenar.edu.co/index.php/rtend/article/view/8818
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Claudia A. Ruiz Chagna & Ana Iglesias Rodríguez, 2023. "The worldview and interculturality in the training of entrepreneurs: a model of participatory edu-communication in Ecuador," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    2. Alkire, Sabina & Meinzen-Dick, Ruth & Peterman, Amber & Quisumbing, Agnes & Seymour, Greg & Vaz, Ana, 2013. "The Women’s Empowerment in Agriculture Index," World Development, Elsevier, vol. 52(C), pages 71-91.
    3. Hongyi Chen & Turuna Seecharan & Chen Feng, 2024. "Promoting the Diffusion of Sustainable Innovations through Customer Education—A Case of the Cosmetic Industry," Sustainability, MDPI, vol. 16(6), pages 1-17, March.
    4. Sonia Akter & Namrata Chindarkar & William Erskine & Luc Spyckerelle & Julie Imron & Lucia Viana Branco, 2021. "Increasing smallholder farmers’ market participation through technology adoption in rural Timor‐Leste," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 8(2), pages 280-298, May.
    5. Lucia Mandongwe & Divaries C. Jaravaza, 2020. "Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1818365-181, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rao, Nitya, 2017. "Assets, Agency and Legitimacy: Towards a Relational Understanding of Gender Equality Policy and Practice," World Development, Elsevier, vol. 95(C), pages 43-54.
    2. DeJaeghere, Joan & Pellowski Wiger, Nancy & Le, Hue & Luong, Phuong & Ngo, Nga Thi Hang & Vu, Thanh Thi & Lee, Jongwook, 2022. "Why do aspirations matter for empowerment?: Discrepancies between the A-WEAI domains and aspirations of ethnic minority women in Vietnam," World Development, Elsevier, vol. 159(C).
    3. Ana Vaz & Pierre Pratley & Sabina Alkire, 2016. "Measuring Women's Autonomy in Chad Using the Relative Autonomy Index," Feminist Economics, Taylor & Francis Journals, vol. 22(1), pages 264-294, January.
    4. Melaku, Astewale Bimr & Qaim, Matin & Debela, Bethelhem Legesse, 2024. "Maternal employment in high-value agriculture and child nutrition: Evidence from the Ethiopian cut-flower industry," Food Policy, Elsevier, vol. 128(C).
    5. Khan, Mohammed Tajuddin & Kishore, Avinash & Joshi, Pramod K., 2016. "Gender dimensions on farmers’ preferences for direct-seeded rice with drum seeder in India," IFPRI discussion papers 1550, International Food Policy Research Institute (IFPRI).
    6. Gupta, Pallavi, 2024. "A Systematic Review on Women's Participation in Agricultural Work and Nutritional Outcomes," MPRA Paper 124283, University Library of Munich, Germany.
    7. Arestoff, Florence & Djemai, Elodie, 2016. "Women’s Empowerment Across the Life Cycle and Generations: Evidence from Sub-Saharan Africa," World Development, Elsevier, vol. 87(C), pages 70-87.
    8. O'Hara, Corey & Clement, Floriane, 2018. "Power as agency: A critical reflection on the measurement of women’s empowerment in the development sector," World Development, Elsevier, vol. 106(C), pages 111-123.
    9. Anderson, C. Leigh & Reynolds, Travis W. & Gugerty, Mary Kay, 2017. "Husband and Wife Perspectives on Farm Household Decision-making Authority and Evidence on Intra-household Accord in Rural Tanzania," World Development, Elsevier, vol. 90(C), pages 169-183.
    10. Malapit, Hazel Jean L. & Sproule, Kathryn & Kovarik, Chiara, 2017. "Using cognitive interviewing to improve the Women’s Empowerment in Agriculture Index survey instruments: Evidence from Bangladesh and Uganda," Journal of Gender, Agriculture and Food Security (Agri-Gender), Africa Centre for Gender, Social Research and Impact Assessment, vol. 2(02), April.
    11. Bingyan Tu & Roni Bhowmik & Md. Kamrul Hasan & Ahmed Al Asheq & Md. Atikur Rahaman & Xia Chen, 2021. "Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    12. Malapit, Hazel & Quisumbing, Agnes & Meinzen-Dick, Ruth & Seymour, Greg & Martinez, Elena M. & Heckert, Jessica & Rubin, Deborah & Vaz, Ana & Yount, Kathryn M., 2019. "Development of the project-level Women’s Empowerment in Agriculture Index (pro-WEAI)," World Development, Elsevier, vol. 122(C), pages 675-692.
    13. Janzen, Sarah A. & Magnan, Nicholas & Thompson, William M., 2017. "Short-term impacts of a livestock transfer and training program in rural Nepal," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259137, Agricultural and Applied Economics Association.
    14. Alkire, Sabina & Hogue, Emily & Kovarik, Chiara & Malapit, Hazel J. & Meinzen-Dick, Ruth Suseela & Quisumbing, Agnes R. & Ramzan, Farzana & Sproule, Kathryn, 2014. "Measuring progress toward empowerment: Women's empowerment in agriculture index: Baseline report," IFPRI books, International Food Policy Research Institute (IFPRI), number OCLC 884924765, April.
    15. Álvaro José Altamirano Montoya & Karla Maria Damiano Teixeira, 2017. "Multidimensional Poverty in Nicaragua: Are Female-Headed Households Better Off?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(3), pages 1037-1063, July.
    16. Soumya Gupta & Prabhu L. Pingali & Per Pinstrup-Andersen, 2017. "Women’s empowerment in Indian agriculture: does market orientation of farming systems matter?," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 9(6), pages 1447-1463, December.
    17. Ross, Kara L. & Zereyesus, Yacob & Shanoyan, Aleksan & Amanor-Boadu, Vincent, 2015. "The Health Effects of Women Empowerment: Recent Evidence from Northern Ghana," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(01), pages 1-17, February.
    18. Seymour, Greg & Doss, Cheryl & Marenya, Paswel & Meinzen-Dick, Ruth & Passarelli, Simone, "undated". "Women’s Empowerment and the Adoption of Improved Maize Varieties: Evidence from Ethiopia, Kenya, and Tanzania," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236164, Agricultural and Applied Economics Association.
    19. Sariyev, O., 2018. "A new index for gendered decision-making, considering all family members, its determinants, and effects on food security," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277479, International Association of Agricultural Economists.
    20. Sheremenko, Ganna & Magnan, Nicholas, 2015. "Gender-specific Risk Preferences and Fertilizer Use in Kenyan Farming Households," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205766, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
    • F19 - International Economics - - Trade - - - Other
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000520:021178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Universidad de Narino (email available below). General contact details of provider: https://edirc.repec.org/data/fenarco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.