IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v7y2020i1p1818365.html
   My bibliography  Save this article

Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

Author

Listed:
  • Lucia Mandongwe
  • Divaries C. Jaravaza

Abstract

Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepreneurial orientation on entrepreneurial intention and the moderating and direct effects of demographic profiles as an oasis of establishing a predictive model on prospective rural women entrepreneurs. Data were collected from prospective women entrepreneurs in the rural markets of Manicaland Province, Zimbabwe. A sample of 192 women was used. Data analysis was done using structural equation modeling to address the research hypotheses. Convenience sampling was applied to test the hypotheses relying on consenting women.The adequacy of the sample was tested using Kaiser-mayor-olkin and also the Bartlett’s test for sphericity. Initially, exploratory factor analysis was done using Principal Component Analysis. The rotated component matrix was also extracted. Data analysis was performed using Smartpls program. The results of analysing data show a significant relationship between innovativeness and risk-taking ability on entrepreneurial intention. However, data analysed did not confirm the hypothesised relationships between proactiveness and demographic profiles on entrepreneurial intention. It is recommended that entrepreneurship financiers, Non-Governmental Organisations and Governments should consider rural women’s innovativeness and risk-taking ability in screening potential entrepreneurs for funding and training.

Suggested Citation

  • Lucia Mandongwe & Divaries C. Jaravaza, 2020. "Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1818365-181, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1818365
    DOI: 10.1080/23311975.2020.1818365
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2020.1818365
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2020.1818365?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bingyan Tu & Roni Bhowmik & Md. Kamrul Hasan & Ahmed Al Asheq & Md. Atikur Rahaman & Xia Chen, 2021. "Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    2. Carlos M. Jardon & Xavier Martinez-Cobas, 2022. "Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces," SAGE Open, , vol. 12(2), pages 21582440221, April.
    3. Ibrahim A. Elshaer & Abu Elnasr E. Sobaih, 2022. "I Think I Can, I Think I Can: Effects of Entrepreneurship Orientation on Entrepreneurship Intention of Saudi Agriculture and Food Sciences Graduates," Agriculture, MDPI, vol. 12(9), pages 1-18, September.
    4. Lucia Mandongwe & Stanley Murairwa & Phamela Dube, 2022. "A Theoretical Assessment of the Operational Budgets in Hyperinflation Countries, Lessons from Boarding Schools in Zimbabwe: Effects and Survival Strategies," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 669-677, June.
    5. Temoor Anjum & Petra Heidler & Azadeh Amoozegar & Rao Tahir Anees, 2021. "The Impact of Entrepreneurial Passion on the Entrepreneurial Intention; Moderating Impact of Perception of University Support," Administrative Sciences, MDPI, vol. 11(2), pages 1-14, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1818365. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.