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The Moderating Impact Of Gender Discrimination Between Women Entrepreneurial Orientation And Venture Performance

Author

Listed:
  • SALIMA HAFEEZ

    (PhD Scholar, IQRA University, Islamabad, & Lecturer, COMSATS University, Islamabad, Pakistan)

  • DR. MUHAMMAD WAQAS RAJA

    (Assistant Professor, Business Administration, IQRA University, Islamabad, Pakistan)

  • TAYYEBAH SEHAR

    (PhD Scholar, IQRA University, Islamabad, Pakistan)

  • RASHID MEHMOOD

    (Director, National Metrology Institute of Pakistan (NMIP), Ministry of Science and Technology, Islamabad, Pakistan)

Abstract

This research investigates how women's entrepreneurial orientation relates to venture performance in Pakistan, considering the influence of the glass ceiling and gender discrimination. The study examines how the glass ceiling mediates this relationship, representing hidden barriers to women's career advancement. Additionally, it explores how gender discrimination moderates the links between women's entrepreneurial orientation, the glass ceiling, and venture performance. The study adopts a quantitative approach and uses a survey method to collect data from 414 women entrepreneurs in different sectors and regions of Pakistan. The data are analyzed using structural equation modeling with Smart PLS software.

Suggested Citation

  • Salima Hafeez & Dr. Muhammad Waqas Raja & Tayyebah Sehar & Rashid Mehmood, 2023. "The Moderating Impact Of Gender Discrimination Between Women Entrepreneurial Orientation And Venture Performance," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 94-113.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:94-113
    DOI: https://zenodo.org/records/8387415
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