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Influence Of National Culture On Corporate Social Responsibility

Author

Listed:
  • Caroline K. SOSCHINSKI

    (Regional University of Blumenau, Blumenau, Santa Catarina)

  • Mikaéli da S. GIORDANI

    (Regional University of Blumenau, Blumenau, Santa Catarina)

  • Roberto Carlos KLANN

    (Regional University of Blumenau, Blumenau, Santa Catarina)

  • Maria Margarete B. BRIZOLLA

    (Northwest University of the State of Rio Grande do Sul, Ijuí, Rio Grande do Sul)

Abstract

The pressure for stakeholder transparency may vary depending on the context in which organizations operate, which may be due to different cultural conditions, values, and norms in each nation. This research analyzed the influence of each country's culture on corporate social responsibility. The analysis of 1,946 companies located in 23 countries, and from 2011 to 2017 showed that of the six cultural dimensions of the Hofstede model, the masculinity impacted corporate social responsibility practices. As expected, societies that prioritize individual interests and personal and financial fulfillment show lower engagement levels with practices related to interests outside the organization. It includes workforce, human rights, community, accountability practices, product use, resource use, reduction of pollutant emissions, and environmental innovation (a multidimensional concept used to measure corporate social responsibility). These findings may guide managers of organizations exposed to highly masculine cultures to mitigate the influence of the country's culture on corporate social responsibility. It is important because corporate engagement in social and environmental actions is perceived as an organizational strategy and generates benefits to organizations, both in terms of reputation as transparency.

Suggested Citation

  • Caroline K. SOSCHINSKI & Mikaéli da S. GIORDANI & Roberto Carlos KLANN & Maria Margarete B. BRIZOLLA, 2021. "Influence Of National Culture On Corporate Social Responsibility," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 71-88, July.
    • Handle: RePEc:cmj:journl:y:2021:i:1:p:71-88
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    References listed on IDEAS

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    More about this item

    Keywords

    Corporate Social Responsibility; National Culture; Social Practices; Environmental Practices;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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