IDEAS home Printed from https://ideas.repec.org/a/bpj/ordojb/v66y2015i1p195-220n11.html
   My bibliography  Save this article

10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung? / 10 Years YouTube: From the Arising of a Platform and the Development of new Markets to a Collateral Damage in case of Google- Regulation?

Author

Listed:
  • Roß Wiebke
  • Weghake Jens

Abstract

YouTube was established ten years ago and was integrated by Google in the following year. Since then, YouTube has developed into a multisided platform with remarkable importance for the entertainment industry. We show that YouTube provides an environment for new innovative markets to prosper, which may be changed if public authorities regulate Google.

Suggested Citation

  • Roß Wiebke & Weghake Jens, 2015. "10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung? / 10 Years YouTube: From the Arising of a Platform and the Developme," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 66(1), pages 195-220, January.
  • Handle: RePEc:bpj:ordojb:v:66:y:2015:i:1:p:195-220:n:11
    as

    Download full text from publisher

    File URL: https://www.degruyter.com/view/j/ordo.2015.66.issue-1/ordo-2015-0111/ordo-2015-0111.xml?format=INT
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Paul Belleflamme & Eric Toulemonde, 2009. "Negative Intra-Group Externalities In Two-Sided Markets," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 50(1), pages 245-272, February.
    2. Guillaume Roger & Luís Vasconcelos, 2014. "Platform Pricing Structure and Moral Hazard," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 23(3), pages 527-547, September.
    3. Jean-Charles Rochet & Jean Tirole, 2014. "Platform Competition in Two-Sided Markets," CPI Journal, Competition Policy International, vol. 10.
    4. Dewenter, Ralf & Rösch, Jürgen & Terschüren, Anna, 2014. "Abgrenzung zweiseitiger Märkte am Beispiel von Internetsuchmaschinen," Working Paper 151/2014, Helmut Schmidt University, Hamburg.
    5. Kaiser, Ulrich & Wright, Julian, 2006. "Price structure in two-sided markets: Evidence from the magazine industry," International Journal of Industrial Organization, Elsevier, vol. 24(1), pages 1-28, January.
    6. Smith,Vernon L., 2009. "Rationality in Economics," Cambridge Books, Cambridge University Press, number 9780521133388, October.
    7. Nina Czernich & Oliver Falck & Tobias Kretschmer & Ludger Woessmann, 2011. "Broadband Infrastructure and Economic Growth," Economic Journal, Royal Economic Society, vol. 121(552), pages 505-532, May.
    8. Anderson, Simon P. & Gabszewicz, Jean J., 2006. "The Media and Advertising: A Tale of Two-Sided Markets," Handbook of the Economics of Art and Culture, Elsevier.
    9. repec:oup:jcomle:v:8:y:2012:i:3:p:459-468. is not listed on IDEAS
    10. ., 2015. "A brief interpretive history of game theory," Chapters,in: Game Theory and Public Policy, Second Edition, chapter 3, pages 27-49 Edward Elgar Publishing.
    11. Reisinger, Markus, 2012. "Platform competition for advertisers and users in media markets," International Journal of Industrial Organization, Elsevier, vol. 30(2), pages 243-252.
    12. Ettore Damiano & Li Hao, 2008. "Competing Matchmaking," Journal of the European Economic Association, MIT Press, vol. 6(4), pages 789-818, June.
    13. Haucap, Justus & Kehder, Christiane, 2013. "Suchmaschinen zwischen Wettbewerb und Monopol: Der Fall Google," DICE Ordnungspolitische Perspektiven 44, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    14. Blanckenburg Korbinian von, 2014. "Führt Google Shopping zu einer neuen Art von Wettbewerbsproblem?," Zeitschrift für Wirtschaftspolitik, De Gruyter, vol. 63(3), pages 240-256, December.
    15. David Evans & Richard Schmalensee, 2007. "The Industrial Organization of Markets with Two-Sided Platforms," CPI Journal, Competition Policy International, vol. 3.
    16. Hoyt Bleakley & Jeffrey Lin, 2015. "History and the Sizes of Cities," American Economic Review, American Economic Association, vol. 105(5), pages 558-563, May.
    17. repec:oup:jcomle:v:8:y:2012:i:4:p:663-700. is not listed on IDEAS
    18. Gabszewicz, Jean J. & Laussel, Didier & Sonnac, Nathalie, 2005. "Does advertising lower the price of newspapers to consumers? A theoretical appraisal," Economics Letters, Elsevier, vol. 87(1), pages 127-134, April.
    19. Vernon L. Smith, 2003. "Constructivist and Ecological Rationality in Economics," American Economic Review, American Economic Association, vol. 93(3), pages 465-508, June.
    20. Caillaud, Bernard & Jullien, Bruno, 2001. "Competing cybermediaries," European Economic Review, Elsevier, vol. 45(4-6), pages 797-808, May.
    21. Caillaud, Bernard & Jullien, Bruno, 2003. " Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-328, Summer.
    22. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
    23. Engelhardt Sebastian von & Freytag Andreas & Köllmann Volker, 2013. "Wettbewerbspolitischer Handlungsbedarf bei der Verknüpfung von zweiseitigen Märkten im Internet: Der Fall Google," Zeitschrift für Wirtschaftspolitik, De Gruyter, vol. 62(3), pages 311-332, December.
    24. Roson Roberto, 2005. "Two-Sided Markets: A Tentative Survey," Review of Network Economics, De Gruyter, vol. 4(2), pages 1-19, June.
    25. Evans David S., 2003. "Some Empirical Aspects of Multi-sided Platform Industries," Review of Network Economics, De Gruyter, vol. 2(3), pages 1-19, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:ordojb:v:66:y:2015:i:1:p:195-220:n:11. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: https://www.degruyter.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.