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10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung?

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Abstract

Vor ca. 10 Jahren wurde das Unternehmen YouTube gegründet, das bereits ein Jahr später in die Unternehmung Google integriert wurde. Die heute mehrseitige Plattform nahm seitdem eine bemerkenswerte Entwicklung und hat für die Unterhaltungsindustrie mittlerweile einen nicht zu verachtenden Stellenwert. Der folgende Beitrag soll zeigen, dass im Zuge YouTubes Entwicklung neue Märkte geschaffen wurden, die aufgrund der engen Verflechtung mit Google durch eine denkbare und von vielen Seiten auch geforderte Regulierung des Suchma-schinenanbieters ebenfalls gewandelt werden.

Suggested Citation

  • Wiebke Roß & Jens Weghake, 2015. "10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung?," TUC Working Papers in Economics 0014, Abteilung für Volkswirtschaftslehre, Technische Universität Clausthal (Department of Economics, Technical University Clausthal).
  • Handle: RePEc:tuc:tucewp:0014
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    File URL: http://www.wiwi.tu-clausthal.de/fileadmin/Volkswirtschaftslehre/RePEc/pdf/10JahreYouTube_RossWeghake_nachGutachten.pdf
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    References listed on IDEAS

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    1. Kevin M. Murphy & Steven J. Davis, 2000. "A Competitive Perspective on Internet Explorer," American Economic Review, American Economic Association, vol. 90(2), pages 184-187, May.
    2. Jean-Charles Rochet & Jean Tirole, 2014. "Platform Competition in Two-Sided Markets," CPI Journal, Competition Policy International, vol. 10.
    3. Oliver Falck & Justus Haucap & Jürgen Kühling & Constantin Mang, 2013. "Alles Regulierung oder was? Die Bedeutung der Nachfrageseite für eine wachstumsorientierte Telekommunikationspolitik," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 66(15), pages 42-46, August.
    4. Caillaud, Bernard & Jullien, Bruno, 2003. " Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-328, Summer.
    5. Dewenter, Ralf & Rösch, Jürgen & Terschüren, Anna, 2014. "Abgrenzung zweiseitiger Märkte am Beispiel von Internetsuchmaschinen," Working Paper 151/2014, Helmut Schmidt University, Hamburg.
    6. Blanckenburg Korbinian von, 2014. "Führt Google Shopping zu einer neuen Art von Wettbewerbsproblem?," Zeitschrift für Wirtschaftspolitik, De Gruyter, vol. 63(3), pages 240-256, December.
    7. Hoyt Bleakley & Jeffrey Lin, 2015. "History and the Sizes of Cities," American Economic Review, American Economic Association, vol. 105(5), pages 558-563, May.
    8. Caillaud, Bernard & Jullien, Bruno, 2001. "Competing cybermediaries," European Economic Review, Elsevier, vol. 45(4-6), pages 797-808, May.
    9. Pollock, Rufus, 2008. "Is Google the next Microsoft? Competition, Welfare and Regulation in Internet Search," MPRA Paper 8885, University Library of Munich, Germany.
    10. Nina Czernich & Oliver Falck & Tobias Kretschmer & Ludger Wößmann & Ludger Woessmann, 2009. "Broadband Infrastructure and Economic Growth," CESifo Working Paper Series 2861, CESifo Group Munich.
    11. Engelhardt Sebastian von & Freytag Andreas & Köllmann Volker, 2013. "Wettbewerbspolitischer Handlungsbedarf bei der Verknüpfung von zweiseitigen Märkten im Internet: Der Fall Google," Zeitschrift für Wirtschaftspolitik, De Gruyter, vol. 62(3), pages 311-332, December.
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    13. Haucap, Justus & Kehder, Christiane, 2013. "Suchmaschinen zwischen Wettbewerb und Monopol: Der Fall Google," DICE Ordnungspolitische Perspektiven 44, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
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    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Budzinski, Oliver & Lindstädt-Dreusicke, Nadine, 2018. "The new media economics of video-on-demand markets: Lessons for competition policy," Ilmenau Economics Discussion Papers 116, Ilmenau University of Technology, Institute of Economics.
    2. Budzinski, Oliver & Lindstädt-Dreusicke, Nadine, 2019. "The new media economics of video-on-demand markets: Lessons for competition policy (updated version)," Ilmenau Economics Discussion Papers 125, Ilmenau University of Technology, Institute of Economics.
    3. Budzinski, Oliver, 2016. "Aktuelle Herausforderungen der Wettbewerbspolitik durch Marktplätze im Internet," Ilmenau Economics Discussion Papers 103, Ilmenau University of Technology, Institute of Economics.

    More about this item

    Keywords

    Google; Marktmacht; Mehrseitige Märkte; Regulierung; YouTube;

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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