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Impact of Country-of-Origin Labeling on Bovine Meat Trade

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  • Matsumoto Shigeru

    (Aoyama Gakuin University)

Abstract

Recognizing that consumers often evaluate the quality of food based on its origin, many countries have introduced country-of-origin labeling (COOL) programs. In this paper, we analyze bilateral trade data of bovine meat cuts to examine whether the implementation of COOL has altered trade flows of these products. We found that the impact of COOL varied widely among the countries examined over the study period. While the market shares of Australia, Canada, France, and Netherlands have expanded as a result of the implementation of COOL, those of Germany and Ireland have contracted.

Suggested Citation

  • Matsumoto Shigeru, 2011. "Impact of Country-of-Origin Labeling on Bovine Meat Trade," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-21, May.
    • Handle: RePEc:bpj:bjafio:v:9:y:2011:i:1:n:3
    DOI: 10.2202/1542-0485.1334
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    References listed on IDEAS

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    1. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
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    Cited by:

    1. Shigeru Matsumoto & Viet‐Ngu Hoang, 2020. "Economic Loss Due to Reputation Damage: A New Model and Its Application to Fukushima Peaches," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 581-600, June.
    2. Jenny Yuezhen Su & Maurizio Canavari, 2018. "Delphi study on country-of-origin labelling for processed foods," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-20, December.
    3. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    4. Jongeneel, Roel & Baltussen, Willy H.M., 2014. "Analyzing the impacts of mandatory country of origin labeling in EU pork and poultry sectors on markets, cost of production and trade," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182688, European Association of Agricultural Economists.
    5. Drivas Kyriakos, 2018. "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 16(2), pages 1-7, November.
    6. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2014. "Market penetration of imported agricultural products: A hedonic analysis of the Japanese table wine market," Working Papers e083, Tokyo Center for Economic Research.

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