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Impact of Country-of-Origin Labeling on Bovine Meat Trade


  • Matsumoto Shigeru

    (Aoyama Gakuin University)


Recognizing that consumers often evaluate the quality of food based on its origin, many countries have introduced country-of-origin labeling (COOL) programs. In this paper, we analyze bilateral trade data of bovine meat cuts to examine whether the implementation of COOL has altered trade flows of these products. We found that the impact of COOL varied widely among the countries examined over the study period. While the market shares of Australia, Canada, France, and Netherlands have expanded as a result of the implementation of COOL, those of Germany and Ireland have contracted.

Suggested Citation

  • Matsumoto Shigeru, 2011. "Impact of Country-of-Origin Labeling on Bovine Meat Trade," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-21, May.
  • Handle: RePEc:bpj:bjafio:v:9:y:2011:i:1:n:3

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    Cited by:

    1. Jongeneel, Roel & Baltussen, Willy H.M., 2014. "Analyzing the impacts of mandatory country of origin labeling in EU pork and poultry sectors on markets, cost of production and trade," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182688, European Association of Agricultural Economists.
    2. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, "undated". "Market penetration of imported agricultural products: A hedonic analysis of the Japanese table wine market," Working Papers e83, Tokyo Center for Economic Research.
    3. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.

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