Determinants Of Customer Switching Behavior In Banking Sector
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Cited by:
- Bright Senanu & Bedman Narteh, 2023. "Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 15-29, March.
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Keywords
Switching Behavior; Satisfaction; importance of services; banking services;All these keywords.
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