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Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies

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  • Lisa Jones Christensen
  • Enno Siemsen
  • Sridhar Balasubramanian

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  • Lisa Jones Christensen & Enno Siemsen & Sridhar Balasubramanian, 2015. "Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies," Strategic Management Journal, Wiley Blackwell, vol. 36(2), pages 307-317, February.
    • Handle: RePEc:bla:stratm:v:36:y:2015:i:2:p:307-317
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    2. Tversky, Amos & Kahneman, Daniel, 1992. "Advances in Prospect Theory: Cumulative Representation of Uncertainty," Journal of Risk and Uncertainty, Springer, vol. 5(4), pages 297-323, October.
    3. Erik Simanis & Stuart Hart, 2006. "Expanding Possibilities at the Base of the Pyramid (Innovations Case Discussion: KickStart)," Innovations: Technology, Governance, Globalization, MIT Press, vol. 1(1), pages 43-51, March.
    4. John G. Riley, 2001. "Silver Signals: Twenty-Five Years of Screening and Signaling," Journal of Economic Literature, American Economic Association, vol. 39(2), pages 432-478, June.
    5. Kristina Shampanier & Nina Mazar & Dan Ariely, 2007. "Zero as a Special Price: The True Value of Free Products," Marketing Science, INFORMS, vol. 26(6), pages 742-757, 11-12.
    6. Aneel Karnani, 2011. "Fighting Poverty Together," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-12023-5, December.
    7. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    8. Nava Ashraf & James Berry & Jesse M. Shapiro, 2010. "Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia," American Economic Review, American Economic Association, vol. 100(5), pages 2383-2413, December.
    9. Jessica Cohen & Pascaline Dupas, 2010. "Free Distribution or Cost-Sharing? Evidence from a Randomized Malaria Prevention Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 1-45.
    10. Aneel Karnani, 2009. "Romanticising the poor harms the poor," Journal of International Development, John Wiley & Sons, Ltd., vol. 21(1), pages 76-86.
    11. Arkes, Hal R. & Blumer, Catherine, 1985. "The psychology of sunk cost," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(1), pages 124-140, February.
    12. Aneel Karnani, 2007. "Doing well by doing good—case study: ‘Fair & Lovely’ whitening cream," Strategic Management Journal, Wiley Blackwell, vol. 28(13), pages 1351-1357, December.
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    Cited by:

    1. Min Zhao & Weijian Guo, 2022. "Does Land Certification Stimulate Farmers’ Entrepreneurial Enthusiasm? Evidence from Rural China," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    2. Wendy L. Tate & Lydia Bals, 2018. "Achieving Shared Triple Bottom Line (TBL) Value Creation: Toward a Social Resource-Based View (SRBV) of the Firm," Journal of Business Ethics, Springer, vol. 152(3), pages 803-826, October.
    3. Sutter, Christopher & Bruton, Garry D. & Chen, Juanyi, 2019. "Entrepreneurship as a solution to extreme poverty: A review and future research directions," Journal of Business Venturing, Elsevier, vol. 34(1), pages 197-214.
    4. Lisa Jones Christensen & Enno Siemsen & Oana Branzei & Madhu Viswanathan, 2017. "Response pattern analysis: Assuring data integrity in extreme research settings," Strategic Management Journal, Wiley Blackwell, vol. 38(2), pages 471-482, February.
    5. Raffaele Filieri & Zhibin Lin & Simona D’Antone & Elena Chatzopoulou, 2019. "A cultural approach to brand equity: the role of brand mianzi and brand popularity in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 376-394, July.
    6. Krzysztof Dembek & Nagaraj Sivasubramaniam & Danielle A. Chmielewski, 2020. "A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions," Journal of Business Ethics, Springer, vol. 165(3), pages 365-382, September.
    7. Karen LaPierre & Naomi Wakayama & Toshiro Wakayama, 2016. "Creating Shared Value In The Presence Of Conflicts And Tradeoffs: A Paradox Perspective On Business And Society," Working Papers EMS_2016_11, Research Institute, International University of Japan.
    8. Rick Edgeman & Author-Name: Rick Edgeman, 2021. "The Circle Game: Poetry and Sustainable Enterprises," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 6(6), pages 30-45, February.
    9. Winterhalter, Stephan & Zeschky, Marco B. & Neumann, Lukas & Gassmann, Oliver, 2017. "Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry," Technovation, Elsevier, vol. 66, pages 3-13.

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