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Choice Theory: A Very Short Introduction

Author

Listed:
  • Allingham, Michael

    (Fellow and Senior Tutor at Magdalen College, Oxford)

Abstract

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Suggested Citation

  • Allingham, Michael, 2002. "Choice Theory: A Very Short Introduction," OUP Catalogue, Oxford University Press, number 9780192803030.
    • Handle: RePEc:oxp:obooks:9780192803030
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    Cited by:

    1. Amanda Belarmino & Tevfik Demirciftci & Liheng Zhang, 2021. "Online reviews and travel magazine awards: their influence on willingness-to-pay," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(4), pages 436-445, August.
    2. Linacre, Nicholas & Falck-Zepeda, José & Komen, John & MacLaren, Donald, 2006. "Risk assessment and management of genetically modified organisms under Australia's Gene Technology Act:," EPTD discussion papers 157, International Food Policy Research Institute (IFPRI).
    3. R. R. Routledge, 2017. "Information, ambiguity and price equilibrium," Economic Theory Bulletin, Springer;Society for the Advancement of Economic Theory (SAET), vol. 5(2), pages 199-214, October.
    4. R. R. Routledge & R. A. Edwards, 2020. "Ambiguity and price competition," Theory and Decision, Springer, vol. 88(2), pages 231-256, March.
    5. Lisa Jones Christensen & Enno Siemsen & Sridhar Balasubramanian, 2015. "Consumer behavior change at the base of the pyramid: Bridging the gap between for-profit and social responsibility strategies," Strategic Management Journal, Wiley Blackwell, vol. 36(2), pages 307-317, February.
    6. Dung Phuong Hoang and Thong Huy Vu, 2020. "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 45(1), pages 159-183, March.
    7. Tomasz Gajderowicz & Gabriela Grotkowska, 2019. "Polarization of Tastes: Stated Preference Stability in Sequential Discrete Choices," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 70-87.
    8. Joseph, Rémy-Robert, 2010. "Making choices with a binary relation: Relative choice axioms and transitive closures," European Journal of Operational Research, Elsevier, vol. 207(2), pages 865-877, December.

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