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PLATFORM COMPETITION WITH 'MUST-HAVE' COMPONENTS -super-

Author

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  • CHRISTIAAN HOGENDORN
  • STEPHEN KA YAT YUEN

Abstract

In platform-component systems with indirect network effects, some 'must-have' components are so popular with consumers that they create large, discrete indirect network effects when they become available on a platform. For example, ESPN is a must-have component of cable TV platforms. This paper examines how platform market structures determine exclusive versus non-exclusive contracts between platforms and components. It shows that a component provider is more likely to sign exclusive contracts with a single platform if its popularity is high, the platform market share difference is large, and cross-platform indirect network effects are low. Copyright 2009 The Authors. Journal compilation 2009 Blackwell Publishing Ltd. and the Editorial Board of The Journal of Industrial Economics.

Suggested Citation

  • Christiaan Hogendorn & Stephen Ka Yat Yuen, 2009. "PLATFORM COMPETITION WITH 'MUST-HAVE' COMPONENTS -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 57(2), pages 294-318, June.
  • Handle: RePEc:bla:jindec:v:57:y:2009:i:2:p:294-318
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Shim Sunghee & Kwak Juwon, 2015. "Tying to Foreclose in Two-Sided Markets," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 15(4), pages 1919-1937, October.
    2. James E. Prieger & Wei‐Min Hu, 2012. "Applications Barrier To Entry And Exclusive Vertical Contracts In Platform Markets," Economic Inquiry, Western Economic Association International, vol. 50(2), pages 435-452, April.
    3. Subhasish M. Chowdhury & Stephen Martin, 2017. "Exclusivity and exclusion on platform Markets," Journal of Economics, Springer, vol. 120(2), pages 95-118, March.
    4. Evens, Tom, 2010. "Challenging content exclusivity in network industries: the case of digital broadcasting," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 12, International Telecommunications Society (ITS).
    5. Rasch, Alexander & Wenzel, Tobias, 2014. "The impact of piracy on prominent and non-prominent software developers," DICE Discussion Papers 167, University of Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
    6. Anna D'Annunzio, 2013. "Vertical Integration in Two-Sided Markets: Exclusive Provision and Program Quality," DIAG Technical Reports 2013-16, Department of Computer, Control and Management Engineering, Universita' degli Studi di Roma "La Sapienza".
    7. Subhasish M. Chowdhury & Stephen Martin, 2017. "Exclusivity and exclusion on platform Markets," Journal of Economics, Springer, vol. 120(2), pages 95-118, March.
    8. repec:eee:indorg:v:53:y:2017:i:c:p:114-144 is not listed on IDEAS

    More about this item

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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