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Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict

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  • Bernard Cova
  • Simona D'Antone

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  • Bernard Cova & Simona D'Antone, 2016. "Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 166-192, March.
    • Handle: RePEc:bla:jconsa:v:50:y:2016:i:1:p:166-192
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    File URL: http://hdl.handle.net/10.1111/joca.12082
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    References listed on IDEAS

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    1. Risto Moisio & Mariam Beruchashvili, 2010. "Questing for Well-Being at Weight Watchers: The Role of the Spiritual-Therapeutic Model in a Support Group," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 857-875, February.
    2. Zhou, Ling & Wang, Tao & Zhang, Qin & Mou, Yupeng, 2013. "Consumer insecurity and preference for nostalgic products: Evidence from China," Journal of Business Research, Elsevier, vol. 66(12), pages 2406-2411.
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    4. Marius K. Luedicke & Craig J. Thompson & Markus Giesler, 2010. "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 1016-1032, April.
    5. Lee, Michael S.W. & Motion, Judith & Conroy, Denise, 2009. "Anti-consumption and brand avoidance," Journal of Business Research, Elsevier, vol. 62(2), pages 169-180, February.
    6. Walsh, Michael G., 2013. "Protecting your brand against the heartbreak of genericide," Business Horizons, Elsevier, vol. 56(2), pages 159-166.
    7. Brown, Stephen, 2002. "Marketing for Muggles: The Harry Potter way to higher profits," Business Horizons, Elsevier, vol. 45(1), pages 6-14.
    8. Stephen Brown & Pierre McDonagh & Clifford J. Shultz II, 2013. "Titanic: Consuming the Myths and Meanings of an Ambiguous Brand," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(4), pages 595-614.
    9. Cristel Antonia Russell & Hope Jensen Schau, 2014. "When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(6), pages 1039-1062.
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    Cited by:

    1. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
    2. Veloutsou, Cleopatra & Chatzipanagiotou, Kalliopi & Christodoulides, George, 2020. "The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands," Journal of Business Research, Elsevier, vol. 111(C), pages 41-51.
    3. Fombelle, Paul W. & Voorhees, Clay M. & Jenkins, Mason R. & Sidaoui, Karim & Benoit, Sabine & Gruber, Thorsten & Gustafsson, Anders & Abosag, Ibrahim, 2020. "Customer deviance: A framework, prevention strategies, and opportunities for future research," Journal of Business Research, Elsevier, vol. 116(C), pages 387-400.
    4. Cordula Hinkes, 2020. "Adding (bio)fuel to the fire: discourses on palm oil sustainability in the context of European policy development," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(8), pages 7661-7682, December.
    5. Zanette, Maria Carolina & Scaraboto, Daiane, 2019. "“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers," Journal of Business Research, Elsevier, vol. 105(C), pages 443-453.
    6. Stefan Hoffmann & Michael S. W. Lee, 2016. "Consume Less and Be Happy? Consume Less to Be Happy! An Introduction to the Special Issue on Anti-Consumption and Consumer Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 3-17, March.
    7. Capecchi, Stefania & Amato, Mario & Sodano, Valeria & Verneau, Fabio, 2019. "Understanding beliefs and concerns towards palm oil: Empirical evidence and policy implications," Food Policy, Elsevier, vol. 89(C).
    8. Matteo Corciolani & Giacomo Gistri & Stefano Pace, 2016. "Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 43-64.

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